liquid gel
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 6% kills the launch gate
Avg price
Great$16.47avg listing price — sweet spot $15–$100
Price range
Good$7.02–$31.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Market size
Good$312K$312K/yr · 409K searches
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,510.25avg incumbent reviews — the moat a new listing must climb
Growth
Okay+2.8%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand
Competition
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
52
Top-5 brand share
99%
Open market
0%
- IBD70%
- IN.HYPE22%
- starfa lab4%
- beetles Gel Polish3%
- PINK MASK1%
- GAOY1%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 36 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
IBD Hard Gel UV/LED Builder Gel Pink Nail Builder Gels for Nail Extensions Sculpting & Strengthening 2 oz
IBD$17.884.6★6,906 rev
IBD Hard Gel LED/UV Builder Gel Clear Nail Extension & Overlay Gels Strong Acrylic Finish Professional Quality 2 oz 1 Pack
IBD$18.224.6★9,190 rev
IBD Hard Gel LED/UV Builder Gel Clear Nail Builder Gels for Extensions Overlays & Sculpting Long-Lasting Salon Quality 0.5 oz
IBD$10.384.4★2,796 rev
IBD Building Gel Clear Hard Builder Gel for Nails Extensions Soak-Off UV/LED for Sculpting & Strengthening Nail Enhancement Gels 0.5 oz
IBD$9.334.4★5,674 rev
IN.HYPE UV/LED Camouflage Builder Gel for Nail Extension/Strengthening (Cool Nude #32)
IN.HYPE$20.764.7★2,493 rev
Newest
by launch date
IBD LED/UV Builder Gel Pink Glaze Hard Builder Gel for Nail Extensions Sculpting & Strengthening Soak-Off UV/LED Nail Enhancement 2 oz
IBD$31.6823 rev
GAOY Colored Builder Base 30g with a Brush 4-in-1 Long Lasting Nail Builder Gel Nude Pink Natural Jelly Soak Off UV Light Cure Nail Strengthening Rose Pink
GAOY$9.73373 rev
In.Hype Premium Universal Handmade Nail Gel Brush with Interchangeable Tips Double-Ended Oval (5 mm) & Liner (11 mm) for Acrygel Polygel Hard Gel & Rubber Base
IN.HYPE$16.429 rev
1Pcs Dual Ended Hard Gel Nail Brushes for Builder Gel&Polygel Salon-Grade Nail Art Design Tools Nail Brush Professional Nail Art(Rhinestone Handle)
starfa lab$7.02339 rev
Beetles Builder Gel 1 oz Nude Pink Hard Gel High Hardness for Sculpting Nail Extension and Building Protection Durable for Salon UV LED Lamp Cured DIY Art Manicure
beetles Gel Polish$9.812,969 rev
Trending
90-day click momentumIBD LED/UV Builder Gel Pink Glaze Hard Builder Gel for Nail Extensions Sculpting & Strengthening Soak-Off UV/LED Nail Enhancement 2 oz
IBD$31.684.4★
IN.HYPE Camouflage Builder Gel for Nail Extension/Strengthening (Extra White)
IN.HYPE$20.064.1★
IBD Building Gel Hard Gel Nail Extension Warm Nude Soak-Off Nail Builder Strengthener 0.5 fl oz
IBD$10.074.4★
GAOY Colored Builder Base 30g with a Brush 4-in-1 Long Lasting Nail Builder Gel Nude Pink Natural Jelly Soak Off UV Light Cure Nail Strengthening Rose Pink
GAOY$9.734.5★
In.Hype Premium Universal Handmade Nail Gel Brush with Interchangeable Tips Double-Ended Oval (5 mm) & Liner (11 mm) for Acrygel Polygel Hard Gel & Rubber Base
IN.HYPE$16.424.5★
Demand
Weekly Amazon search volume, last 31 weeks — +2.8% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“color is very pretty”
“Easy to use”
“Easy Application”
“It does stay on well”
“good texture”
“Gel have good thickness”
“Great value”
“Excellant”
“Brush good”
What buyers complain about
“Too thick”
“The container is small”
“I thought it would be more pink”
“they are coming off”
“sticky is not”
“Cheaply made”
“Not easy to use”
“The brush was hard”
“it would not move”
“rn what gave it 3 stars was the leak”