lincoln park after dark nail polish
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.84avg listing price — sweet spot $15–$100
Market size
Okay$250K$250K/yr · 397K searches
Price range
Okay$2.32–$23.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-2.5%90-day search growth — must beat 0% to launch
Review moat
Bad32,828avg incumbent reviews — the moat a new listing must climb
Competition
Bad91%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
36
Top-5 brand share
100%
Open market
0%
- OPI79%
- essie14%
- Sally Hansen6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OPI Nail Lacquer Lincoln Park After Dark Purple Nail Polish 0.5 fl oz
OPI$11.624.6★91,450 rev
Essie Nail Color : Wicked
essie$8.414.6★7,240 rev
OPI Nail Lacquer Black Cherry Chutney | Opaque Dark Red Pearl Chip Resistant Nail Polish | Fast Drying Streak Free
OPI$11.744.6★91,450 rev
OPI GelColor Lincoln Park After Dark | Opaque Dark Cool Purple Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz
OPI$23.084.5★426 rev
OPI Nail Lacquer NL W42 Lincoln Park After Dark 0.5 Fl Oz
OPI$11.954.7★628 rev
Newest
by launch dateOPI GelColor Lincoln Park After Dark | Opaque Dark Cool Purple Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz
OPI$23.08426 rev
OPI Infinite Shine Lincoln Park after Dark | Opaque Dark Purple Crme Long Wear Gel Like Nail Polish | Vegan Long Lasting Streak Free
OPI$13.7810,197 rev
Sally Hansen Hard as Nails Garnet Attention Long Lasting Chip Resistant Opaque Shiny Red Nail Polish
Sally Hansen$2.3228,405 rev
Essie Nail Color : Wicked
essie$8.417,240 rev
OPI Nail Lacquer Black Cherry Chutney | Opaque Dark Red Pearl Chip Resistant Nail Polish | Fast Drying Streak Free
OPI$11.7491,450 rev
Trending
90-day click momentumOPI GelColor Lincoln Park After Dark | Opaque Dark Cool Purple Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz
OPI$23.084.5★
Sally Hansen Hard as Nails Garnet Attention Long Lasting Chip Resistant Opaque Shiny Red Nail Polish
Sally Hansen$2.324.4★
OPI Nail Lacquer Lincoln Park After Dark Purple Nail Polish 0.5 fl oz
OPI$11.624.6★
Essie Nail Color : Wicked
essie$8.414.6★
OPI Nail Lacquer Black Cherry Chutney | Opaque Dark Red Pearl Chip Resistant Nail Polish | Fast Drying Streak Free
OPI$11.744.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.5% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good color”
“Good quality, easy to apply, perfect shine, no streaks, quick-drying, shipped fast, and reasonably priced”
“Good value for money”
“Im very pleased with this polish”
“As described”
“Beautiful long lasting”
“Perfect coalition to match your fall fashion style”
“Great coverage”
“The color consistency”
“The brush makes it easy to apply evenly if you are not a Pro like me”
What buyers complain about
“The color is much darker”
“Does not last”
“Not as shown”
“Damaged Product”
“Small package”
“I wish the brush could be thicker as it is very thin”
“Dries dark”
“Not a very high quality brand”
“the brush was not properly adhered to the top”
“Im disappointed that the product wasnt new”