lily and fox nail wraps
Worth a lookShows a fragmented shelf (top 5 take 17% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible17%top-5 click share — an open shelf
Returns
Incredible1.0%return rate — above 6% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good717.96avg incumbent reviews — the moat a new listing must climb
Market size
Good$651K$651K/yr · 1.7M searches
Avg price
Good$13.36avg listing price — sweet spot $15–$100
Growth
Good+35.6%90-day search growth — must beat 0% to launch
Price range
Okay$6.90–$20.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.Brands
6 falling
Sellers
25
Top-5 brand share
100%
Open market
0%
- heyhae79%
- Color Street18%
- Dashing Diva1%
- Maitys1%
- mwellewm0%
- JERCLITY0%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 108 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Heyhae Semi Cured Gel Nail Strips | No LED Lamp Needed | Solid Pink Spring | Easy Apply & Remove Salon Quality | Includes 28 Strips 1 Prep Pads Nail File & Wooden stick - Hey Strawberry Picking?
heyhae$9.644.1★2,144 rev
Heyhae Semi Cured Gel Nail Strips | No LED Lamp Needed | Marble Pink Spring | Easy Apply & Remove Salon Quality | Includes 28 Strips 1 Prep Pads Nail File & Wooden stick - Hey Sunset Drive?
heyhae$10.794.2★613 rev
Heyhae Semi Cured Gel Nail Strips | No LED Lamp Needed | White Jelly | Easy Apply & Remove Salon Quality | Includes 28 Strips 2 Prep Pads Nail File & Wooden stick - Hey On My Milky Way
heyhae$9.984.6★125 rev
Heyhae Semi Cured Gel Nail Strips | No LED Lamp Needed | Summer Solid Red | Easy Apply & Remove Salon Quality | Includes 28 Strips 1 Prep Pads Nail File & Wooden stick - Hey Grape Escape
heyhae$9.704.1★2,144 rev
Heyhae Semi Cured Gel Nail Strips | No LED Lamp Needed |Neon Ombre | Easy Apply & Remove Salon Quality | Includes 28 Strips 2 Prep Pads Nail File & Wooden Stick - Hey Sea You Glow
heyhae$13.894.7★47 rev
Newest
by launch date
Heyhae Semi Cured Gel Nail Strips | No LED Lamp Needed | Teal Jelly | Easy Apply & Remove Salon Quality | Includes 28 Strips 2 Prep Pads Nail File & Wooden Stick - Hey Heart by the Ocean
heyhae$9.7223 rev
Heyhae Semi Cured Gel Nail Strips | No LED Lamp Needed |Blue Ombre Glitter | Easy Apply & Remove Salon Quality | Includes 28 Strips 2 Prep Pads Nail File & Wooden Stick - Hey Starburst Glow
heyhae$13.9434 rev
Heyhae Semi Cured Gel Nail Strips | No LED Lamp Needed | Beige French | Easy Apply & Remove Salon Quality | Includes 28 Strips 2 Prep Pads Nail File & Wooden Stick - Hey Summer Vibes
heyhae$9.9527 rev
Hey Spark the Night
heyhae$13.9042 rev
Heyhae Semi Cured Gel Nail Strips | No LED Lamp Needed | Burgundy Jelly | Easy Apply & Remove Salon Quality | Includes 28 Strips 2 Prep Pads Nail File & Wooden Stick - Hey Midnight Rouge
heyhae$9.9426 rev
Trending
90-day click momentum
heyhae All Care Base Coat | 3-in-1 Nail Treatment Strengthener Matte Finish | Gentle Vegan Formula Everyday Protection - 0.23 fl oz (7ml)
heyhae$14.824.4★
Heyhae Semi Cured Gel Nail Strips | No LED Lamp Needed |Blue Ombre Glitter | Easy Apply & Remove Salon Quality | Includes 28 Strips 2 Prep Pads Nail File & Wooden Stick - Hey Starburst Glow
heyhae$13.944.5★
Hey Spark the Night
heyhae$13.904.4★
Heyhae Semi Cured Gel Nail Strips | No LED Lamp Needed |Pink Ombre | Easy Apply & Remove Salon Quality | Includes 28 Strips 2 Prep Pads Nail File & Wooden Stick - Hey Simply You
heyhae$9.304.5★
Heyhae Semi Cured Gel Nail Strips | No LED Lamp Needed |Gold Floral | Easy Apply & Remove Salon Quality | Includes 28 Strips 2 Prep Pads Nail File & Wooden Stick - Hey Golden Goddess
heyhae$13.284.6★
Demand & seasonality
Weekly Amazon search volume, last 75 weeks — +35.6% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 1.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to put on”
“Application is easy”
“Vibrant color”
“Thick And Durable”
“Affordable Quality Results”
“Fun designs”
“Excellent price”
“Sticks well”
“Its easy to select one that fits properly”
“These nails are the perfect thickness”
What buyers complain about
“Did not last”
“Poor adhesion”
“Color doesnt match”
“Poor quality control”
“it came out of the bottle very thick”
“The fit is weird”
“Hard to put on”
“Not worth the price”
“Does not work as indicated”
“Very Difficult to apply”