lilac soap
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Conversion
Incredible14.7%search→purchase rate — share of searches ending in a sale
Growth
Great+66.0%90-day search growth — must beat 0% to launch
Avg price
Good$12.36avg listing price — sweet spot $15–$100
Price range
Good$4.00–$27.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$125K$125K/yr · 69K searches
Review moat
Bad6,592avg incumbent reviews — the moat a new listing must climb
Competition
Bad79%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
587
Top-5 brand share
100%
Open market
0%
- Mrs. MEYER'S90%
- SC Johnson4%
- Beekman 18023%
- Michel Design Works2%
- Caswell-Massey2%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MRS. MEYERS CLEAN DAY Hand Soap Lilac Scent 12.5 Fl Oz Bottle
Mrs. MEYER'S$4.994.8★5,837 rev
MRS. MEYERS CLEAN DAY Liquid Hand Soap Lilac Scent 12.5 Ounce Bottle (Pack of 3)
Mrs. MEYER'S$15.874.8★289 rev
MRS. MEYERS CLEAN DAY Multi-Surface Everyday Cleaner Lilac Scent 16 Ounce Bottle (Pack of 3)
Mrs. MEYER'S$15.934.9★342 rev
Mrs. MEYERS Variety 1 Room Freshener 8 OZ 1 Liquid Dish Soap 16 OZ 1 Liquid Hand Soap 12.5 OZ 1 Multi-Surface Cleaner 16 OZ 1 CT (Lilac)
Mrs. MEYER'S$27.364.7★363 rev
Mrs. MEYERS Kitchen Set Dish Soap Hand Soap and Multi-Surface Cleaner 3 CT (Lilac)
Mrs. MEYER'S$24.794.8★1,025 rev
Newest
by launch date
Mrs Meyers Hydrangea Hand Soap 12.5 FZ
Mrs. MEYER'S$4.0038 rev
Beekman 1802 Goat Milk Soap Moisturizing Hand & Body Soap Bar with Shea Butter & Botanical Oils Triple-Milled Non-Drying Made for Sensitive Skin Lilac Dream 3.5 oz
Beekman 1802$6.516,545 rev
Michel Design Works Foaming Hand Soap - French Lilacs
Michel Design Works$15.119,800 rev
MRS. MEYERS CLEAN DAY Liquid Hand Soap Lilac Scent 12.5 Ounce Bottle (Pack of 3)
Mrs. MEYER'S$15.87289 rev
MRS. MEYERS CLEAN DAY Multi-Surface Everyday Cleaner Lilac Scent 16 Ounce Bottle (Pack of 3)
Mrs. MEYER'S$15.93342 rev
Trending
90-day click momentumBeekman 1802 Goat Milk Soap Moisturizing Hand & Body Soap Bar with Shea Butter & Botanical Oils Triple-Milled Non-Drying Made for Sensitive Skin Lilac Dream 3.5 oz
Beekman 1802$6.514.6★
Mrs. MEYERS Variety 1 Room Freshener 8 OZ 1 Liquid Dish Soap 16 OZ 1 Liquid Hand Soap 12.5 OZ 1 Multi-Surface Cleaner 16 OZ 1 CT (Lilac)
Mrs. MEYER'S$27.364.7★
Caswell-Massey Natural Bar Soap for Women Moisturizing Body Soap Bar for All Skin Types Made with Essential Oils & Plant-Based Formula for Soft Skin Lilac 3.5 oz
Caswell-Massey$9.424.6★
MRS. MEYERS CLEAN DAY Liquid Hand Soap Lilac Scent 12.5 Ounce Bottle (Pack of 3)
Mrs. MEYER'S$15.874.8★
MRS. MEYERS CLEAN DAY Multi-Surface Everyday Cleaner Lilac Scent 16 Ounce Bottle (Pack of 3)
Mrs. MEYER'S$15.934.9★
Demand & seasonality
Weekly Amazon search volume, last 56 weeks — +66.0% search growth over the last 90 days.Peak months: Apr, May · busiest ÷ quietest = 4.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Love the fresh scent”
“Cleans great”
“Great product”
“Reasonable price”
“Very soapy lather”
“Clean, fresh feeling”
“Gets the job done”
“Its very soft”
“Great soap, lovely scent, moisturizing”
“Best soaps”
What buyers complain about
“Chemical smell didnt like it”
“Tiny”
“dry even with hand lotion”
“its still too strong”
“Very expensive”
“I have many allergies”
“Thin And Watery”
“The only thing we don't love is the pump dispenser”
“It makes a mess”
“it just clings to the surfaces like glue”