light pink nail polish
Worth a lookShows low returns (0.6%), but a deep review moat (23,417 avg reviews) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Growth
Good+31.9%90-day search growth — must beat 0% to launch
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Market size
Good$299K$299K/yr · 651K searches
Price range
Okay$1.31–$23.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.48avg listing price — sweet spot $15–$100
Brand share
Bad92%top-5 brand share — brand-locked demand
Review moat
Bad23,417.38avg incumbent reviews — the moat a new listing must climb
Competition
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
90
Top-5 brand share
92%
Open market
6%
- OPI64%
- Sally Hansen15%
- essie5%
- beetles Gel Polish5%
- MIZHSE3%
- CANNI2%
- Open — no brand owns it (4 brands, 6%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 34 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OPI Nail Lacquer Put it in Neutral | Sheer Soft Pink Crme Chip Resistant Nail Polish | Fast Drying Streak Free
OPI$11.214.5★42,388 rev
OPI Nail Lacquer Mod About You | Opaque Soft Pink Crme Chip Resistant Nail Polish | Fast Drying Streak Free
OPI$11.734.6★30,388 rev
OPI Nail Lacquer Lets Be Friends! | Opaque Soft Pink Crme Chip Resistant Nail Polish | Hello Kitty 2021 Collection
OPI$11.614.6★30,388 rev
OPI Nail Lacquer I Quit My Day Job | Opaque Bright Pink Crme Chip Resistant Nail Polish | Summer Make the Rules Collection
OPI$11.784.6★30,388 rev
Sally Hansen Insta-Dri Nail Polish | Quick Dry Long Lasting Streak-Free Shine | Semi-Opaque Glossy | 239 In a Blush | Pale Pink Nude Nail Color
Sally Hansen$5.904.4★14,776 rev
Newest
by launch date
OPI Nail Lacquer Go with the Floatie | Opaque Cool Hot Pink Crme Chip Resistant Nail Polish | Trip to the Brite Side | Summer 2026 Collection
OPI$11.90262 rev
OPI GelColor Put It in Neutral | Sheer Soft Nude Pink Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz
OPI$23.20624 rev
OPI GelColor Lets Be Friends! | Opaque Soft Cool Pink Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz
OPI$22.85276 rev
SUPWEE Quick Dry Milky Pink Nail Polish Regular Natural Fingernail Lacquer Help Nail Strengthener and Growth Nail Repair
SUPWEE$7.43232 rev
AZUREBEAUTY Pink Nail Polish Light/Pale Pink Quick Dry Natural Regular Finger Nail Polish no Gel High Shine Home Salon DIY Women Gift 0.34 oz
AZUREBEAUTY$6.794,132 rev
Trending
90-day click momentumOPI Nail Lacquer Go with the Floatie | Opaque Cool Hot Pink Crme Chip Resistant Nail Polish | Trip to the Brite Side | Summer 2026 Collection
OPI$11.904.0★
OPI Nail Lacquer Strawberry Margarita | Opaque Bright Pink Crme Chip Resistant Nail Polish | Fast Drying Streak Free
OPI$11.554.6★
SUPWEE Quick Dry Milky Pink Nail Polish Regular Natural Fingernail Lacquer Help Nail Strengthener and Growth Nail Repair
SUPWEE$7.434.3★
OPI Nail Lacquer I Quit My Day Job | Opaque Bright Pink Crme Chip Resistant Nail Polish | Summer Make the Rules Collection
OPI$11.784.6★
OPI Nail Lacquer Sweet Heart | Sheer Soft Pink Crme Chip Resistant Nail Polish | Fast Drying Streak Free
OPI$11.684.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +31.9% search growth over the last 90 days.Peak months: Jul, Sep · busiest ÷ quietest = 7.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Color is beautiful”
“Overall its an affordable product”
“Smooth finish”
“Dry fast”
“Holds Up Great”
“The application is easy”
“The price is very reasonable”
“Just what I wanted”
“Good coverage”
“Smooth application”
What buyers complain about
“color not as described”
“not sheer enough”
“Overpriced for quality”
“Doesnt dry”
“Fell off instantly”
“Not at all as pictured”
“Sticky/tacky”
“Waste of money”
“This is not what nail gel supposed smell like... awful.”
“It's a difficult color to get even coverage”