le labo hand soap
Worth a lookShows a $6.3M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size
Incredible$6.3M$6.3M/yr · 1.2M searches
Returns
Great1.3%return rate — above 6% kills the launch gate
Avg price
Great$65.89avg listing price — sweet spot $15–$100
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Price range
Good$28.36–$139.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good976.2avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+6.0%90-day search growth — must beat 0% to launch
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
9
Top-5 brand share
100%
Open market
0%
- Aesop86%
- OUAI11%
- Grown Alchemist3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aesop Resurrection Aromatique Hydrating Hand Wash | Gentle Non-Drying Hand Soap with Mandarin Rind Rosemary & Lavender | Moisturizing Kitchen & Bathroom Soap | 16.9 oz
Aesop$46.294.6★1,569 rev
Aesop Reverence Aromatique Exfoliating Hand Wash | Exfoliating Hand Soap with Finely Milled Pumice | Gentle Cleansing & Skin-Smoothing Formula with Vetiver Petitgrain & Bergamot | 500mL / 16.9 oz
Aesop$46.274.6★1,823 rev
OUAI Hand Wash Dean Street - Liquid Hand Soap with Jojoba Avocado & Rose Hip Oil for Replenished Skin - Gentle Exfoliating Kitchen & Bathroom Soap (16 Fl Oz)
OUAI$30.703.8★873 rev
Aesop Arrival Travel Shower Set (4-Piece) Hair & Body Care Kit Shampoo Conditioner Geranium Leaf Body Cleanser & Rind Concentrate Body Balm 1.7oz/50mL Each Gift Set with Reusable Canvas Bag
Aesop$48.594.7★42 rev
Aesop Resurrection Aromatique Hydrating Hand Wash | Gentle Non-Drying Hand Soap with Mandarin Rind Rosemary & Lavender | Moisturizing Kitchen & Bathroom Soap | 16.9 oz (Pack of 3)
Aesop$139.064.6★1,569 rev
Newest
by launch dateAesop Resurrection Aromatique Hydrating Hand Wash | Gentle Non-Drying Hand Soap with Mandarin Rind Rosemary & Lavender | Moisturizing Kitchen & Bathroom Soap | 16.9 oz (Pack of 3)
Aesop$139.061,569 rev
Grown Alchemist Invigorate Hand Wash Liquid Hand Soap with Aloe Sweet Orange Cedarwood & Sage Gentle Moisturizing Kitchen & Bathroom Soap Natural Plant Based Gel Cleanser 300mL
Grown Alchemist$28.36417 rev
Aesop Resurrection & Reverence Aromatique Hand Wash Set Nourishing Hand Wash & Gentle Exfoliating Hand Soap Duo | Botanical Cleansers Made with Hydrating Essential Oil Blend | 16.9 oz Each (2 Pack)
Aesop$91.92165 rev
Aesop Arrival Travel Shower Set (4-Piece) Hair & Body Care Kit Shampoo Conditioner Geranium Leaf Body Cleanser & Rind Concentrate Body Balm 1.7oz/50mL Each Gift Set with Reusable Canvas Bag
Aesop$48.5942 rev
OUAI Hand Wash Dean Street - Liquid Hand Soap with Jojoba Avocado & Rose Hip Oil for Replenished Skin - Gentle Exfoliating Kitchen & Bathroom Soap (16 Fl Oz)
OUAI$30.70873 rev
Trending
90-day click momentumAesop Arrival Travel Shower Set (4-Piece) Hair & Body Care Kit Shampoo Conditioner Geranium Leaf Body Cleanser & Rind Concentrate Body Balm 1.7oz/50mL Each Gift Set with Reusable Canvas Bag
Aesop$48.594.7★
Aesop Resurrection Hand Wash & Balm Set | Citrus & Woody Duo to Cleanse and Moisturize Hands | 16.9 oz / 500 mL (Set of 2)
Aesop$139.184.5★
Aesop Resurrection Aromatique Hydrating Hand Wash | Gentle Non-Drying Hand Soap with Mandarin Rind Rosemary & Lavender | Moisturizing Kitchen & Bathroom Soap | 16.9 oz
Aesop$46.294.6★
Aesop Resurrection Aromatique Hydrating Hand Wash | Gentle Non-Drying Hand Soap with Mandarin Rind Rosemary & Lavender | Moisturizing Kitchen & Bathroom Soap | 16.9 oz (Pack of 3)
Aesop$139.064.6★
Grown Alchemist Invigorate Hand Wash Liquid Hand Soap with Aloe Sweet Orange Cedarwood & Sage Gentle Moisturizing Kitchen & Bathroom Soap Natural Plant Based Gel Cleanser 300mL
Grown Alchemist$28.364.5★
Demand
Weekly Amazon search volume, last 44 weeks — +6.0% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful aroma”
“Great deal”
“keeps your skin soft”
“High quality, gentle exfoliation”
“Quality hand wash”
“It does a wonderful job moisturizing”
“It lathers well”
“easy on dry skin”
“they last for many months”
“Came for the aesthetic”
What buyers complain about
“BAD PUMP”
“cheap smell”
“But pricey”
“Won't open”
“Leakage”
“several other people tried the pump didnt work”
“Its hard to even find a dispenser for this soup”
“Within two days my hands were stripped of moisture”
“broke off before I could even use it”
“Tends to clog up towards the end so I add water to thin it out some”