lavender hand cream
Worth a lookShows low returns (0.5%), but soft demand (-5.9% this quarter) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.75avg listing price — sweet spot $15–$100
Price range
Good$4.12–$40.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$105K$105K/yr · 78K searches
Review moat
Bad6,149.79avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.9%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
21 rising
Sellers
680
Top-5 brand share
76%
Open market
21%
- Jergens29%
- L'OCCITANE28%
- J.R. Watkins11%
- Panier des Sens4%
- Crabtree & Evelyn4%
- Aveeno3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 34 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jergens Lavender Body Butter Hand and Body Lotion Moisturizer for Women with Essential Oils for Indulgent Moisturization 7 Oz
Jergens$7.024.5★20,815 rev
LOccitane Lavender Hand Cream 2.60 oz
L'OCCITANE$25.894.5★5,615 rev
J.R. Watkins Natural Moisturizing Hand Cream Hydrating Hand Moisturizer with Shea Butter Cocoa Butter and Avocado Oil USA Made and Cruelty Free 3.3oz Lavender Single
J.R. Watkins$7.224.4★11,556 rev
Jergens Sweet Citrus Body Butter Hand and Body Lotion Moisturizer for Women Lotion with Essential Oil for Indulgent Moisturization 7 Oz
Jergens$8.034.5★20,815 rev
Crabtree & Evelyn Hand Therapy Lavender 3.5 Oz
Crabtree & Evelyn$12.924.6★275 rev
Newest
by launch date
EMPURA Magnesium Lotion with Lavender & Chamomile Fast Absorbing Magnesium Cream for Relaxation & Muscle Relief Hand Leg or Foot Lotion Self Care Gifts for Women Relaxing Gifts For Women (4oz)
EMPURA$16.04271 rev
Jergens Shea Fusion Lavender Dreams Body Lotion Scented Lotion Moisturizer with Shea Butter and Vitamin E 14 Fl Oz
Jergens$7.29959 rev
THERAPISPA Ultra Rich Hand Cream Intensive Hydration & Repair for Dry Chapped Hands | Enriched with Shea Butter Ceramides Niacinamide (B3) & Panthenol (B5) (Lavender 2.0 oz Pack of 1)
THERAPISPA$9.80119 rev
Thymes Replenishing Hand Lotion for Dry Skin - Daily Moisturizer Helps Reduce Dryness - Hand Lotion for Women & Men Formulated with Sodium Hyaluronate & Squalane (Lavender 9.4 fl oz)
Thymes$27.69120 rev
LOCCITANE Nourishing Lavender Hand Cream Enriched with Lavender Essential Oil and Shea Butter. 1.00 fl oz
L'OCCITANE$13.065,615 rev
Trending
90-day click momentumLOCCITANE Nourishing Lavender Hand Cream Enriched with Lavender Essential Oil and Shea Butter. 1.00 fl oz
L'OCCITANE$13.064.5★
Beekman 1802 Goat Milk Hand Cream Lavender Scented 2 oz Moisturizing Hand Lotion for Dry Skin Non-Greasy Sensitive Skin Safe Cruelty Free
Beekman 1802$14.724.5★
Caudalie Vinotherapist Hand and Nail Cream with Shea Butter and Grapeseed Oil Vegan and Dermatologically Tested - 75 mL
Caudalie$15.104.6★
365 by Whole Foods Market Lavender Maximum Moisture Lotion 16 FZ
365 by Whole Foods Market$4.824.2★
LOCCITANE Shea Lavender Extra-Gentle Soap 3.50 fl oz
L'OCCITANE$11.574.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.9% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 3.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful smell”
“super hydrating”
“Silky smooth”
“I have no complaints about the lotion part of the product”
“Excellent price”
“Absorbs well”
“Goodbye dry skin”
“Fits in my purse”
“True to description”
“I like the thickness of this lotion and the scent”
What buyers complain about
“Smells like vomit”
“Pump issues”
“Didn't moisturize well”
“Arrived leaking out”
“I was allergic”
“Pump too big”
“overpriced”
“Felt like you gave me a used product”
“Needs to be thicker”
“hard to open the twist”