lace nail foil
Worth a lookShows low returns (0.6%), but prices mostly outside the sweet spot ($3.36–$16.03) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Review moat
Great313.11avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good63%top-5 brand share — brands hold most of the demand
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Market size
Okay$168K$168K/yr · 342K searches
Growth
Okay+6.3%90-day search growth — must beat 0% to launch
Avg price
Bad$8.08avg listing price — sweet spot $15–$100
Price range
Bad$3.36–$16.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
16
Top-5 brand share
63%
Open market
30%
- SILPECWEE24%
- MOLILON13%
- SUTOKAKA11%
- BAOYAALIN9%
- Qdsuh7%
- Kikonoke7%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SILPECWEE 20 Rolls Lace Nail Foil White and Black Nail Transfer Foil Flower Nail Art Foils Decals Holographic Foils for Nails Manicure Stickers for DIY Acrylic Nails Decoration
SILPECWEE$7.134.4★471 rev
BAOYAALIN 20 Rolls Lace Nail Foil Sheets 2 Boxes Black and White Flower Nail Foils Transfer Nail Art Decals Holographic Stickers for DIY Acrylic Nails Manicure Wraps Decoration
BAOYAALIN$6.814.4★142 rev
10 Rolls Lace Nail Foil White and Black Nail Transfer Foil Lace Flowers Designs Holographic Foils Nails Art Sticker Decals for DIY Acrylic Nails Manicure Wraps Decoration Supplies
SUTOKAKA$7.084.0★22 rev
Lace Nail Foil Sheets 10 Rolls Black White Flower Nail Foils Transfer Nail Art Stickers Holographic Foils for Nail Design Decals DIY Nail Art Supplies
Qdsuh$6.444.7★5 rev
MOLILON 10 Rolls White Lace Nail Foil Lace Nail Art Foil Transfer Stickers Decals Holographic Foils for Nails Design Manicure Stickers for DIY Acrylic Nails Decoration
MOLILON$6.024.3★21 rev
Newest
by launch date
JODSONE Lace Nail Foils 20 Rolls 2 Boxes Black and White Nail Art Transfer Stickers Holographic Transfer Sheets for Manicure Salon & Home Use
JODSONE$6.578 rev
Lace Nail Foil Sheets 10 Rolls Black White Flower Nail Foils Transfer Nail Art Stickers Holographic Foils for Nail Design Decals DIY Nail Art Supplies
Qdsuh$6.445 rev
GZMAYUEN 15ML Foil Transfer Gel for Nails with 20 Rolls Black White Lace Foils Transfer Sheets Stickers Nail Foil Design for Nail Art DIY Decoration
GZMAYUEN$13.7312 rev
GZMAYUEN 20 Rolls Lace Nail Foil Sheets White Lace Transfer Foil for Nails Black Nail Lace Stickers Nail Transfer Sheets for DIY Nail Decoration
GZMAYUEN$8.1112 rev
NAILJXPF Lace Nail Foil Transfer: 32.8ft 20 Sheets Lace Nail Foil Art Design with Reusable Orange Sticks - 3s Transfer Print-Grade Texture for UV Gel Polish Natural Nails - 240 Manicures 2yrs Supply
NAILJXPF$3.3617 rev
Trending
90-day click momentumGZMAYUEN 15ML Foil Transfer Gel for Nails with 20 Rolls Black White Lace Foils Transfer Sheets Stickers Nail Foil Design for Nail Art DIY Decoration
GZMAYUEN$13.733.3★
Lace Nail Foil Sheets 10 Rolls Black White Flower Nail Foils Transfer Nail Art Stickers Holographic Foils for Nail Design Decals DIY Nail Art Supplies
Qdsuh$6.444.7★
GZMAYUEN Nail Foil Art Kit Lace Nail Art Foil Transfer Stickers Black White Flower Foil Transfers Sticker Decals Foil Transfer Gel Soak Off Salon DIY 15ML(0.5 fl.oz)
GZMAYUEN$13.603.3★
NAILJXPF Lace Nail Foil Transfer: 32.8ft 20 Sheets Lace Nail Foil Art Design with Reusable Orange Sticks - 3s Transfer Print-Grade Texture for UV Gel Polish Natural Nails - 240 Manicures 2yrs Supply
NAILJXPF$3.363.5★
JODSONE Lace Nail Foils 20 Rolls 2 Boxes Black and White Nail Art Transfer Stickers Holographic Transfer Sheets for Manicure Salon & Home Use
JODSONE$6.574.6★
Demand
Weekly Amazon search volume, last 36 weeks — +6.3% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“easy to get”
“the adhesion was great”
“I love the quality of the foils”
“Perfect application”
“Not too expensive”
“The design came out so pretty”
“This nail foil glue works great”
“Love the color”
“This product seems durable”
“The lace works perfectly”
What buyers complain about
“Adhesion could be better”
“Not easy to use”
“it still wouldnt transfer”
“Smells a little funny”
“I was a bit disappointed by the white color”
“The design partially comes off”
“Cheap”
“Bad marketing”
“Chalked it up to user error, re-read the instructions, tried again”
“just difficult to apply perfectly”