korean hand cream
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Market size
Good$318K$318K/yr · 212K searches
Avg price
Okay$11.55avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-20.1%90-day search growth — must beat 0% to launch
Competition
Bad90%top-5 click share — a locked-up shelf
Review moat
Bad37,707.88avg incumbent reviews — the moat a new listing must climb
Price range
Bad$5.75–$15.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
55
Top-5 brand share
100%
Open market
0%
- CeraVe83%
- La Roche-Posay10%
- O'Keeffe's4%
- Neutrogena3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CeraVe Therapeutic Hand Cream for Dry Cracked Hands With Hyaluronic Acid and Niacinamide Fragrance Free 3 Ounce
CeraVe$10.134.5★8,092 rev
CeraVe Moisturizing Cream Face Body Moisturizer Normal to Dry Skin 8 Fl Oz
CeraVe$12.874.7★145,257 rev
La Roche-Posay Cicaplast Hand Cream Instant Relief Moisturizing Hand Lotion for Dry Hands Shea Butter Lotion for Dry Cracked Hands Non Greasy Fragrance Free 1.69 Fl Oz (Pack of 1)
La Roche-Posay$12.474.7★9,260 rev
CeraVe Healing Ointment Hydrating Skin Protectant With Petrolatum Hyaluronic Acid & Ceramides Face & Body Skin Barrier Repair For Cracked Chafed Dry Skin Fragrance Free & Lanolin Free 5 Oz
CeraVe$11.844.7★43,828 rev
OKeeffes Working Hands Hand Cream for Extreme Dryness - 3 oz Tube (2 Pack) - Repairing Skincare for Cracked Dry Hands
O'Keeffe's$15.304.8★36,334 rev
Newest
by launch date
CeraVe Intensive Moisturizing Lotion Hydro-Urea + Shea Butter Body Lotion For Dry Skin Relieves Signs Of Extra Dry Skin Non Greasy Hydrating Cream For Rough Tight Red & Itchy Skin 8oz
CeraVe$14.674,377 rev
La Roche-Posay Cicaplast Hand Cream Instant Relief Moisturizing Hand Lotion for Dry Hands Shea Butter Lotion for Dry Cracked Hands Non Greasy Fragrance Free 1.69 Fl Oz (Pack of 1)
La Roche-Posay$12.479,260 rev
CeraVe Moisturizing Cream Face Body Moisturizer Normal to Dry Skin 8 Fl Oz
CeraVe$12.87145,257 rev
CeraVe Healing Ointment Hydrating Skin Protectant With Petrolatum Hyaluronic Acid & Ceramides Face & Body Skin Barrier Repair For Cracked Chafed Dry Skin Fragrance Free & Lanolin Free 5 Oz
CeraVe$11.8443,828 rev
CeraVe Healing Ointment Hydrating Skin Protectant With Petrolatum Hyaluronic Acid & Ceramides Face & Body Skin Barrier Repair For Cracked Chafed Dry Skin Fragrance Free & Lanolin Free 3 Oz
CeraVe$9.3643,828 rev
Trending
90-day click momentumCeraVe Moisturizing Cream Face Body Moisturizer Normal to Dry Skin 8 Fl Oz
CeraVe$12.874.7★
La Roche-Posay Cicaplast Hand Cream Instant Relief Moisturizing Hand Lotion for Dry Hands Shea Butter Lotion for Dry Cracked Hands Non Greasy Fragrance Free 1.69 Fl Oz (Pack of 1)
La Roche-Posay$12.474.7★
Neutrogena Norwegian Formula Moisturizing Hand Cream for Dry Rough Hands Fragrance-Free Glycerin Hand Lotion for Softer Skin Concentrated Intensive Hand Cream 2 oz
Neutrogena$5.754.7★
OKeeffes Working Hands Hand Cream for Extreme Dryness - 3 oz Tube (2 Pack) - Repairing Skincare for Cracked Dry Hands
O'Keeffe's$15.304.8★
CeraVe Healing Ointment Hydrating Skin Protectant With Petrolatum Hyaluronic Acid & Ceramides Face & Body Skin Barrier Repair For Cracked Chafed Dry Skin Fragrance Free & Lanolin Free 5 Oz
CeraVe$11.844.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.1% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.8×