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kodi

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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 7Growth 25Conversion 34Competition 38Returns 100Price range 70Avg price 84Brand share 0Review moat 96Quality gap 13

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Review moat

Incredible88

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$18.43

avg listing price — sweet spot $15–$100

Price range

Good$9.13–$28.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Growth

Okay+0.1%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Market size

Bad$29K

$29K/yr · 57K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 rising

Sellers

7

Top-5 brand share

100%

Open market

0%

  • kodi professional92%
  • KODI3%
  • ASHIRWAD3%
  • KODI JYJ2%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$3K20%$6K30%$9K40%$12K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.1% search growth over the last 90 days.
10K6KSpike '24Black Friday '24Holiday '24Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall39%

“Great quality nail products”

Soft Feel17%

“Ive been using this rubber based gel on my clients for about two years its the best I have found for soft gel I used to use calgel”

Ease Of Use11%

“I was actually very surprised by how easy the products were to use”

Durability9%

“Great retention”

Ease Of Application8%

“Its easy to apply”

Color6%

“Every single color I've user over it sticks very well”

Design-Overall2%

“The design of the brush makes it easy to apply as well”

Value For Money2%

“The price on this bottle is great also”

What buyers complain about

Quality-Overall50%

“the quality is very poor”

Top return reasons

Advertised Vs Actual Product25%
Leak-Proof25%
Texture/Consistency-Overall8%
Functionality-Overall8%
Hard Feel8%
Color8%
Defective Material/Parts8%
Size-Overall8%