kiehls hand cream
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Avg price
Great$19.85avg listing price — sweet spot $15–$100
Price range
Great$12.47–$28.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$277K$277K/yr · 113K searches
Review moat
Okay3,912avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-44.9%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
6
Top-5 brand share
100%
Open market
0%
- Kiehl's96%
- La Roche-Posay4%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kiehls Ultimate Strength Hand Salve 75ml/2.5oz
Kiehl's$18.594.7★1,238 rev
Kiehls Ultimate Strength Hand Salve Deeply Hydrating Hand Lotion Thick and Rich Formula for Intense Moisture and Conditioning Protects and Repairs Dry Hands Paraben and Gluten Free - 5 fl oz
Kiehl's$28.494.7★1,238 rev
La Roche-Posay Cicaplast Hand Cream Instant Relief Moisturizing Hand Lotion for Dry Hands Shea Butter Lotion for Dry Cracked Hands Non Greasy Fragrance Free 1.69 Fl Oz (Pack of 1)
La Roche-Posay$12.474.7★9,260 rev
Newest
by launch dateLa Roche-Posay Cicaplast Hand Cream Instant Relief Moisturizing Hand Lotion for Dry Hands Shea Butter Lotion for Dry Cracked Hands Non Greasy Fragrance Free 1.69 Fl Oz (Pack of 1)
La Roche-Posay$12.479,260 rev
Kiehls Ultimate Strength Hand Salve 75ml/2.5oz
Kiehl's$18.591,238 rev
Kiehls Ultimate Strength Hand Salve Deeply Hydrating Hand Lotion Thick and Rich Formula for Intense Moisture and Conditioning Protects and Repairs Dry Hands Paraben and Gluten Free - 5 fl oz
Kiehl's$28.491,238 rev
Trending
90-day click momentumKiehls Ultimate Strength Hand Salve 75ml/2.5oz
Kiehl's$18.594.7★
La Roche-Posay Cicaplast Hand Cream Instant Relief Moisturizing Hand Lotion for Dry Hands Shea Butter Lotion for Dry Cracked Hands Non Greasy Fragrance Free 1.69 Fl Oz (Pack of 1)
La Roche-Posay$12.474.7★
Kiehls Ultimate Strength Hand Salve Deeply Hydrating Hand Lotion Thick and Rich Formula for Intense Moisture and Conditioning Protects and Repairs Dry Hands Paraben and Gluten Free - 5 fl oz
Kiehl's$28.494.7★
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — -44.9% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 10.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Moisturizes well”
“Great cream”
“It feels soft & silky”
“Absorbs well”
“worth it”
“Amazing for dry cracked hands in the winter”
“works that doesnt feel greasy on my hands”
“The texture is smooth”
“Very useful for dry skin everywhere”
“Improves condition of hands significantly”
What buyers complain about
“Expensive”
“they were so dry”
“all the other creams Ive used have a smell to them or are very greasy this is a must have for all of you ladies in this industry”
“It just feels so thick”
“Small”
“It is allergic”
“gritty when I put it on”
“nothing has worked as well as this”
“Feels a tad sticky”
“cumbersome to use on hands”