kenra detangler spray
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible14.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Price range
Incredible$15.82–$23.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$19.59avg listing price — sweet spot $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,746avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.5%90-day search growth — must beat 0% to launch
Market size
Bad$57K$57K/yr · 20K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
2
Top-5 brand share
100%
Open market
0%
- Kenra100%
Product shelf
All 2 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kenra Professional Platinum Pearl Detangler | Lightweight Conditioning Milk | Adds Moisture & Slip | Effortless Detangling & Manageability | Thermal Protection Up To 450F | All Hair Types | 5.4 fl. oz
Kenra$23.354.4★1,131 rev
Kenra Professional Daily Provision Leave-In Conditioner | Hydrates Detangles & Adds Shine | Tames Frizz & Flyaways | Thermal Protection | Helps To Resist Humidity | All Hair Types | 8 fl. Oz
Kenra$15.824.5★8,361 rev
Newest
by launch dateKenra Professional Platinum Pearl Detangler | Lightweight Conditioning Milk | Adds Moisture & Slip | Effortless Detangling & Manageability | Thermal Protection Up To 450F | All Hair Types | 5.4 fl. oz
Kenra$23.351,131 rev
Kenra Professional Daily Provision Leave-In Conditioner | Hydrates Detangles & Adds Shine | Tames Frizz & Flyaways | Thermal Protection | Helps To Resist Humidity | All Hair Types | 8 fl. Oz
Kenra$15.828,361 rev
Trending
90-day click momentumKenra Professional Daily Provision Leave-In Conditioner | Hydrates Detangles & Adds Shine | Tames Frizz & Flyaways | Thermal Protection | Helps To Resist Humidity | All Hair Types | 8 fl. Oz
Kenra$15.824.5★
Kenra Professional Platinum Pearl Detangler | Lightweight Conditioning Milk | Adds Moisture & Slip | Effortless Detangling & Manageability | Thermal Protection Up To 450F | All Hair Types | 5.4 fl. oz
Kenra$23.354.4★
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -6.5% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“It had a very strong scent”
“Great Product”
“it made my hair sooooo soft”
“Keeps my hair moistured and soft”
“Loves how my hair feels”
“Just adding this product after washing my hair has made a HUGE difference in my hairs durability & cuticles...I used CHI to shampoo & condition, this product as a leave-in, then Moroccanoil to seal the cuticles...my hair has grown just by adding the leave-in”
“is a thermal heat protectant”
“its so easy to comb my hair”
“It does everything it claims to do”
“Shiny pretty hair”
What buyers complain about
“Why the cheap bottles”
“Broken bottles”
“For being a detangler it actually made my hair harder to comb through”
“Waste lots by pouring into my hand”
“It detangles so easily”
“it not work as expected”
“Cant see a shine difference”
“this has a tendency to leave my hair flat”
“Very frustrating to use”
“it doesnt smell good”