johnsons foot soap
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Okay$180K$180K/yr · 201K searches
Avg price
Okay$9.50avg listing price — sweet spot $15–$100
Review moat
Bad6,438.33avg incumbent reviews — the moat a new listing must climb
Growth
Bad-31.3%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$8.73–$10.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
9
Top-5 brand share
100%
Open market
0%
- Dr. Scholl's100%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dr. Scholls Tired Achy Feet Soothing & Reviving Foot Mask 3 Pair Warming Booties
Dr. Scholl's$10.904.4★4,080 rev
Dr. Scholls Dry Cracked Skin Ultra Hydrating Foot Mask 3 Pairs Moisturizing Socks: Intensely Moisturizes Repairs and Softens Rough Dry Skin with Urea & Essential Oils for Dry Cracked Feet
Dr. Scholl's$8.734.3★11,298 rev
Dr. Scholls Rough Dry Skin Ultra Exfoliating Foot Peeling Mask 3 Pairs Moisturizing Socks Gently Peels and Softens with Urea Dry Skin Callus Remover for Feet
Dr. Scholl's$8.864.3★3,937 rev
Newest
by launch dateDr. Scholls Tired Achy Feet Soothing & Reviving Foot Mask 3 Pair Warming Booties
Dr. Scholl's$10.904,080 rev
Dr. Scholls Dry Cracked Skin Ultra Hydrating Foot Mask 3 Pairs Moisturizing Socks: Intensely Moisturizes Repairs and Softens Rough Dry Skin with Urea & Essential Oils for Dry Cracked Feet
Dr. Scholl's$8.7311,298 rev
Dr. Scholls Rough Dry Skin Ultra Exfoliating Foot Peeling Mask 3 Pairs Moisturizing Socks Gently Peels and Softens with Urea Dry Skin Callus Remover for Feet
Dr. Scholl's$8.863,937 rev
Trending
90-day click momentumDr. Scholls Dry Cracked Skin Ultra Hydrating Foot Mask 3 Pairs Moisturizing Socks: Intensely Moisturizes Repairs and Softens Rough Dry Skin with Urea & Essential Oils for Dry Cracked Feet
Dr. Scholl's$8.734.3★
Dr. Scholls Tired Achy Feet Soothing & Reviving Foot Mask 3 Pair Warming Booties
Dr. Scholl's$10.904.4★
Dr. Scholls Rough Dry Skin Ultra Exfoliating Foot Peeling Mask 3 Pairs Moisturizing Socks Gently Peels and Softens with Urea Dry Skin Callus Remover for Feet
Dr. Scholl's$8.864.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -31.3% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“feel so smooth”
“Works beautifully”
“Excellent quality”
“Soft and moisturizing”
“Easy to use”
“Value for money”
“It was completely comfortable the entire time”
“have a strong scent”
“The warming booties feel luxurious and comfortable”
“As advertised”
What buyers complain about
“Not user friendly”
“No adhesive”
“slow working”
“My feet hurt so much after”
“dried all the time”
“Doesnt warm feet”
“The product has a bengay smell”
“No warming”
“Garbage”
“Waste of Money”