jelly gel nail polish
Worth a lookShows low returns (1.5%), but a deep review moat (10,533 avg reviews) keeps it on the watch list.
Returns
Great1.5%return rate — above 6% kills the launch gate
Price range
Great$5.09–$86.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great33%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good$441K$441K/yr · 1.7M searches
Avg price
Good$12.55avg listing price — sweet spot $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Growth
Okay+1.1%90-day search growth — must beat 0% to launch
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad10,533.44avg incumbent reviews — the moat a new listing must climb
Competition
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
16 falling
Sellers
44
Top-5 brand share
82%
Open market
13%
- beetles Gel Polish35%
- GAOY24%
- Double Rhythm8%
- essie7%
- Born Pretty7%
- COSCELIA5%
- Open — no brand owns it (10 brands, 13%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 63 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Beetles Jelly Gel Nail Polish Set 53PCS 36 Colors Jelly Pink Milky White Red Black Blue Green Silver Cat Eye Base Glitter Glossy Matte Top Coat Crystal Ice Collection French Nails Gift for Women
beetles Gel Polish$26.914.5★549 rev
beetles Gel Polish Whispers of Love Jelly Gel Nail Polish Set - 6 Colors Milky White Nude Pink Neutral Sheer Translucent Soak Off UV Gel Nail Kit Nail Concealer for Salon DIY Manicure Gift Women
beetles Gel Polish$9.554.5★20,276 rev
GAOY Rose Garden Jelly Gel Nail Polish of 6 Transparent Nude Red Pink Brown Colors Sheer Gel Polish Kit for Salon Manicure and Nail Art DIY at Home
GAOY$11.714.3★5,272 rev
Beetles Jelly Gel Nail Polish Set - 20 Colors Summer Neon Rainbow Pink Yellow Purple Glitter Gel Soak Off UV LED Gel Nail Kit with Base Matte Top Coat DIY Nail Art Gift for Women
beetles Gel Polish$24.874.4★22,863 rev
essie Nail Art Studio Jelly Gloss Polish Vegan Sheer Pink Nail Polish Blush Jelly 0.46 Fl Oz
essie$10.984.3★1,944 rev
Newest
by launch date
PEACECOLOR 25PCS Jelly Gel Nail Polish Set 22 Colors Jelly Spring Summer Gel Polish with Cat Eye and Glossy Top Coat Pastel Pink Milky Green Purple Ice Collection Cateye Effect Nail Art Gel Kit
PEACECOLOR$15.83788 rev
Nails Inc x Smuckers Its Topless Jelly Effect Sheer Pink Scented Fast Drying Long Lasting High Shine Translucent Effect Air Dry Manicure Raspberry Red-y See Through Nail Polish 0.47 Fl Oz
Nails Inc$8.7437 rev
Beetles Deal Box Jelly Gel Nail Polish Set Summer Pink Milky White Black Green Cat Eye Jelly Veil Gel Polish Set Hema TPO Free Base Top Coat 36 PCS 25 Colors UV LED Needed DIY Salon Home Gifts
beetles Gel Polish$22.817,020 rev
Beetles Jelly Gel Nail Polish Set - Spring Pudding 20 Colors Pastel Gel Polish Kit Jelly Pink Purple Red Blue Green Glitter Silver Cat Eye Base Glossy Matte Top Coat Home Salon Summer Gifts for Women
beetles Gel Polish$30.01822 rev
Beetles Rose Whispers Jelly Pink Gel Nail Polish Set - 6 Colors Gel Polish Kit Jelly Sheer Translucent Effect Soak Off UV Salon DIY Manicure Spring Gift for Women
beetles Gel Polish$10.7538,343 rev
Trending
90-day click momentumNails Inc x Smuckers Its Topless Jelly Effect Sheer Pink Scented Fast Drying Long Lasting High Shine Translucent Effect Air Dry Manicure Raspberry Red-y See Through Nail Polish 0.47 Fl Oz
Nails Inc$8.744.0★
PEACECOLOR 25PCS Jelly Gel Nail Polish Set 22 Colors Jelly Spring Summer Gel Polish with Cat Eye and Glossy Top Coat Pastel Pink Milky Green Purple Ice Collection Cateye Effect Nail Art Gel Kit
PEACECOLOR$15.834.3★
AZUREBEAUTY 18ml Jelly Nail Polish Semi-Translucent Blush Pink Sheer Color Fast Drying Natural Regular Toe Nail Polish no Gel Home Salon DIY Women Gift
AZUREBEAUTY$8.084.1★
Beetles Deal Box Jelly Gel Nail Polish Set Summer Pink Milky White Black Green Cat Eye Jelly Veil Gel Polish Set Hema TPO Free Base Top Coat 36 PCS 25 Colors UV LED Needed DIY Salon Home Gifts
beetles Gel Polish$22.814.4★
COSCELIA Summer Jelly Gel Nail Polish 25 Colors Pastel Gel Polish Set Crystal All Seasons Brown Red Blue Green Orange Purple Red Pink Gel Polish Nail Art at Home DIY Gifts for Women Girls
COSCELIA$12.454.2★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Colors are as described”
“Great variety”
“Good for the price”
“Easy to Use”
“Applies well”
“Smooth finish”
“nicely durable”
“As described”
“Great shine”
“it is so beautiful & elegant”
What buyers complain about
“Color is Ugly”
“False Advertising”
“the quality goes missing”
“Does not last”
“Too thick”
“it didnt dry”
“bottles are a little smaller”
“Waste of money”
“Horrible glue quality”
“No smell”