impress
Worth a lookShows low returns (1.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Great1.1%return rate — above 6% kills the launch gate
Competition
Great27%top-5 click share — an open shelf
Market size
Great$1.5M$1.5M/yr · 5.7M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,821.42avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Avg price
Bad$8.33avg listing price — sweet spot $15–$100
Growth
Bad-6.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$5.00–$11.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
2 flat
Sellers
69
Top-5 brand share
100%
Open market
0%
- imPRESS83%
- KISS17%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 62 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kiss Impress No Glue Mani Press On Nails Color Point Pink Pink Short Size Squoval Shape Includes 30 Nails Prep Pad Instructions Sheet 1 Manicure Stick 1 Mini File
imPRESS$7.474.1★6,824 rev
Kiss Impress No Glue Mani Press On Nails Model Classic French Manicure Kit 30 Light Neutral + White Tip Short Squoval With IMPROVED Adhesive Includes Prep Pad Manicure Stick & Mini File
KISS$8.344.4★1,689 rev
Kiss Impress No Glue Mani Press On Nails Heroic Bare French Manicure Kit 30 Light Neutral + White Squoval Short Nails with IMPROVED Adhesive Includes Prep Pad Manicure Stick & Mini File
KISS$9.554.5★799 rev
Kiss Impress No Glue Mani Press On Nails Kit 30 Petal Pink Peel and Stick Nails Super Slim Short Squoval Glossy Gel Finish PureFit Technology Includes Prep Pad Manicure Stick & Mini File
imPRESS$6.394.1★8,509 rev
Kiss colorFX by Impress Press On Nails Starry 30 No Glue Peel and Stick Nails Kit with IMPROVED Adhesive Light Pink Short Oval Pearlescent Effect Includes Prep Pad Manicure Stick & Mini File
imPRESS$9.564.3★3,309 rev
Newest
by launch date
Kiss Impress No Glue Mani Press On Nails Design Liberty Multicolor Short Size Squoval Shape Includes 30 Nails Prep Pad 1 Manicure Stick 1 Mini File
imPRESS$10.3130 rev
Kiss Impress No Glue Mani Press On Nails Color Melting Pink Short Size Squoval Shape Includes 30 Nails Prep Pad Instructions Sheet 1 Manicure Stick 1 Mini File
imPRESS$8.835 rev
Kiss Impress No Glue Mani Press On Nails Design Cherie Blue Medium Size Oval Shape Includes 30 Nails Prep Pad 1 Manicure Stick 1 Mini File
imPRESS$10.3313 rev
Kiss Impress No Glue Mani Press On Nails Design Velvet Bunny Green Short Size Oval Shape Includes 30 Nails 1 Mini File 1 Prep Pad 1 Manicure Stick Instruction Sheet
imPRESS$10.6550 rev
Kiss Impress No Glue Mani Press On Nails Color Get Closer Green Short Size Squoval Shape Includes 30 Nails Prep Pad Instructions Sheet 1 Manicure Stick 1 Mini File
imPRESS$7.4344 rev
Trending
90-day click momentumKiss Impress No Glue Mani Press On Nails Design Liberty Multicolor Short Size Squoval Shape Includes 30 Nails Prep Pad 1 Manicure Stick 1 Mini File
imPRESS$10.314.6★
Kiss Impress No Glue Mani Press On Nails Design Cherie Blue Medium Size Oval Shape Includes 30 Nails Prep Pad 1 Manicure Stick 1 Mini File
imPRESS$10.335.0★
Kiss Impress No Glue Mani Press On Nails Color Melting Pink Short Size Squoval Shape Includes 30 Nails Prep Pad Instructions Sheet 1 Manicure Stick 1 Mini File
imPRESS$8.834.5★
Kiss Impress No Glue Mani Press On Nails Design Chic French White Short Size Squoval Shape Includes 30 Nails Prep Pad 1 Manicure Stick 1 Mini File
imPRESS$8.924.4★
Kiss Impress No Glue Mani Press On Nails Color Maplewood Red Short Size Oval Shape Includes 30 Nails Prep Pad Instructions Sheet 1 Manicure Stick 1 Mini File
imPRESS$7.424.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.7% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 2.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Awesome colors”
“Easy on”
“they still do not break”
“Easy to Apply”
“Right out of the box, you can tell the quality is solid”
“stick really well”
“They offered good size options so they fit well”
“they are affordable”
“Beautiful shape”
“Design is super pretty”
What buyers complain about
“Did not last”
“Poor adhesive”
“Too short”
“Color not accurate”
“Bad quality”
“Not worth the price”
“Not overly thick”
“so flimsy”
“the shape is odd”
“Difficult to use”