hotfix rhinestones
Skip itSoft demand (-5.4% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 6% kills the launch gate
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.25–$32.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.62avg listing price — sweet spot $15–$100
Market size
Okay$243K$243K/yr · 642K searches
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,044.42avg incumbent reviews — the moat a new listing must climb
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-5.4%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
26
Top-5 brand share
86%
Open market
12%
- BEADSLAND30%
- Worthofbest26%
- TINKRSTUFF22%
- LPBeads5%
- Briskbloom3%
- GGLTECK2%
- Open — no brand owns it (9 brands, 12%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 33 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Worthofbest Hotfix Rhinestone Setter Hot Fix Applicator Tool Bedazzler Kit with rhinestones Kit Hot Fixed Wand for Clothes Clothing Fabric Crafts 5000 Pcs AB Crystal Clear 3 Gems Sizes Tips
Worthofbest$27.104.6★9,016 rev
6000PCS Hotfix Rhinestones Bulk Clear Rhinestones for Crafts Clothes Hotfix Crystals DIY Decoration SS10 2.7-2.9mm
BEADSLAND$8.544.7★902 rev
15000Pcs Hotfix Rhinestones for Clothing AB SS10 Iron On Flatback Glass Gems Bedazzler Crystals Rhinestones for Crafting Clothes Hats Shoes Fabric Bedazzling Decor Nail Art
TINKRSTUFF$10.194.6★435 rev
Hotfix Rhinestones 3960pcs Black Rhinestone for Clothes Hot Fix Crystals Rhinestones with Tweezers and Wax Pencil Kit Mixed 5 Sizes SS6-SS30 Jet Black
BEADSLAND$6.924.7★350 rev
Worthofbest Hot Fix Rhinestone Applicator Tool Kit 8600Pcs 3/4/5mm Glass Hotfix Rhinestones Rhinestone Setter with Tips Stand Trays Glove Templates Tweezers Gem Picker for Clothes Fabric DIY Crafts
Worthofbest$27.954.6★10,443 rev
Newest
by launch date
LOTWOW 40000 Pcs Resin Jelly Rhinestones Kit 30 Colors 3mm Flatback Rhinestones with 4 Pcs B7000 Jewelry Glue & Tools All-in-One Bedazzling Kit for DIY Arts & Crafts Gifts
LOTWOW$17.79346 rev
8000Pcs Hotfix Rhinestones for Clothing Multicolors SS10 Iron On Flatback Glass Gems Bedazzling Crystals Rhinestones for Crafting Hats Shoes Fabric Decor Nail Art
TINKRSTUFF$10.25303 rev
15000Pcs Hotfix Rhinestones for Clothing AB SS10 Iron On Flatback Glass Gems Bedazzler Crystals Rhinestones for Crafting Clothes Hats Shoes Fabric Bedazzling Decor Nail Art
TINKRSTUFF$10.19435 rev
15000Pcs Hotfix Rhinestones for Clothing Clear SS10 Iron On Flatback Glass Gems Bedazzler Crystals Rhinestones for Crafting Clothes Hats Shoes Fabric Bedazzling Decor Nail Art
TINKRSTUFF$9.02435 rev
Hotfix Rhinestones Mixed 12 Colors SS6 Rhinestones for Crafts Clothes Hotfix Crystals with 1 Tweezers and 2 Wax Pencils
BEADSLAND$8.81148 rev
Trending
90-day click momentumLOTWOW 40000 Pcs Resin Jelly Rhinestones Kit 30 Colors 3mm Flatback Rhinestones with 4 Pcs B7000 Jewelry Glue & Tools All-in-One Bedazzling Kit for DIY Arts & Crafts Gifts
LOTWOW$17.794.8★
15000Pcs Hotfix Rhinestones for Clothing Clear SS10 Iron On Flatback Glass Gems Bedazzler Crystals Rhinestones for Crafting Clothes Hats Shoes Fabric Bedazzling Decor Nail Art
TINKRSTUFF$9.024.6★
38000Pcs Jelly Rhinestones Bedazzling Kit Multicolor 3mm Flatback Resin Bedazzler Gems with 3Pcs 10ml B7000 Jewelry Glue for Bedazzled Thing Diamond Art Book Crafting Nail Art
TINKRSTUFF$16.234.8★
15000Pcs Hotfix Rhinestones for Clothing AB SS10 Iron On Flatback Glass Gems Bedazzler Crystals Rhinestones for Crafting Clothes Hats Shoes Fabric Bedazzling Decor Nail Art
TINKRSTUFF$10.194.6★
8000Pcs Hotfix Rhinestones for Clothing Multicolors SS10 Iron On Flatback Glass Gems Bedazzling Crystals Rhinestones for Crafting Hats Shoes Fabric Decor Nail Art
TINKRSTUFF$10.254.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Easy To Use”
“Good Quality Stones”
“Great color choices”
“Great Value”
“they sparkle very nicely”
“The glue holds up well”
“Product was as advertised”
“Fun for gifts”
“The gems are great sizes”
“Great gift idea”
What buyers complain about
“Poor adhesive”
“it was short”
“the colors were different”
“Strong smell”
“it's gets too hot to handle”
“Broke very quickly”
“Poor quality”
“little to no instruction on how to use it the storage is good”
“Pure Junk - Misleading”
“in reality, they look like cheap, dull plastic”