home and body co
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 6% kills the launch gate
Avg price
Incredible$36.20avg listing price — sweet spot $15–$100
Price range
Great$11.16–$74.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great269.19avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-15.3%90-day search growth — must beat 0% to launch
Market size
Bad$52K$52K/yr · 83K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
Competition
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
113
Top-5 brand share
98%
Open market
1%
- Home & Body Company79%
- AnatoliaDaphne13%
- Generic3%
- oleum crete1%
- JAROFUREL1%
- Deruta1%
- Open — no brand owns it (1 brand, 1%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 26 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Perugia Italian Deruta Hand Soap - 21.5 fl oz Bottles - 8 pack - Lavendar Sweet Orange Lemon Verbana and Olive Thyme
Home & Body Company$49.074.7★692 rev
Soap Tiles Hand Soap | Home and Body Company | 21.5 fl oz Bottles | 4 Pack | Sweet Orange | Olive Thyme | Pomegranate | Meyer Lemon
Home & Body Company$34.244.5★160 rev
Home & Body Company Soap Culture 41 Hand Soap Collection 21.5 fl oz x 4
Home & Body Company$34.494.4★182 rev
Mosaic Liquid Hand Soap / Hand Wash Gift Set Ideal for Bathroom and Kitchen Hand Soap Set Olive Oil + Coconut & Hibiscus + Gardenia + Orange Blossom 4 x 24.6 fl oz Each Liquid Soap Bottle
AnatoliaDaphne$29.904.5★1,722 rev
Newport Home Hand Soap Wild Lavender and Rosemary Mint 21.5 fl oz Set of 4 Home and Body Co
Home & Body Company$34.194.6★208 rev
Newest
by launch date
Home & Body Co. Casa Di Fiori Hand Soap Collection Set of 4 19.5 fl oz (576 mL) Each Lemon Verbena Sweet Orange Coconut Beach Lavender Rose
Home & Body Company$37.875 rev
Home & Body Company Soap Culture Hand Soap Refill 2-Pack (78oz Each) Lavender & Thyme + Coconut & Vanilla Moisturizing Liquid Hand Soap Bulk Refill for Kitchen & Bathroom
Home & Body Company$39.8321 rev
Mosaic Hand Soap Orange Blossom 24.6 fl oz Decorative Pump Bottle
Generic$11.162 rev
Home and Body Company Scentrelle Glass Bottle Hand Soap Set 4-Pack (16 fl oz) Sweet Pomegranate Orange Blossom Cherry Blossom & Lemon Verbena Moisturizing Liquid Soap
Home & Body Company$39.9422 rev
Home and Body Company Botanical + Herbal Hand Soap 19.5FL/605ml Infused with Essential Oils Made in a Amber GLASS BOTTLE (FRENCH LAVENDER)
Home & Body Company$20.2030 rev
Trending
90-day click momentumHome & Body Company Soap Culture Hand Soap Refill 2-Pack (78oz Each) Lavender & Thyme + Coconut & Vanilla Moisturizing Liquid Hand Soap Bulk Refill for Kitchen & Bathroom
Home & Body Company$39.834.7★
Home & Body Co. Casa Di Fiori Hand Soap Collection Set of 4 19.5 fl oz (576 mL) Each Lemon Verbena Sweet Orange Coconut Beach Lavender Rose
Home & Body Company$37.873.3★
Home and Body Company Scentrelle Glass Bottle Hand Soap Set 4-Pack (16 fl oz) Sweet Pomegranate Orange Blossom Cherry Blossom & Lemon Verbena Moisturizing Liquid Soap
Home & Body Company$39.944.6★
Mosaic Hand Soap Orange Blossom 24.6 fl oz Decorative Pump Bottle
Generic$11.165.0★
Home and Body Company Botanical + Herbal Hand Soap 19.5FL/605ml Infused with Essential Oils Made in a Amber GLASS BOTTLE (FRENCH LAVENDER)
Home & Body Company$20.204.1★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.3% search growth over the last 90 days.Peak months: Mar, Apr, May · busiest ÷ quietest = 2.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great fragrance”
“Nice variety”
“Good value”
“The pump dispensers work smoothly”
“The actual soap itself is pretty good: lathers well”
“Perfect for gifts as well”
“my hands feel soft”
“they look really nice with any decor”
“cleans well”
“Nice colorful designs”
What buyers complain about
“Leaked all over”
“This bottle has no smell”
“Too expensive”
“a wide opening”
“One pump would not open”
“Doesnt work”
“Its a lot more liquid than I expected”
“Plunger hard to get working to get soap out”
“I feel like they would have been better if glass”
“The toughest decision is which bottle to use first”