henna
Launch itA $1.8M/yr market growing +57.0% this quarter with returns at 0.9% — clears our launch bar.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Market size
Great$1.8M$1.8M/yr · 3.8M searches
Growth
Good+57.0%90-day search growth — must beat 0% to launch
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,054.18avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.39avg listing price — sweet spot $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Price range
Bad$6.17–$15.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
18
Top-5 brand share
87%
Open market
6%
- Zenia40%
- Plantovika15%
- Neeta13%
- AL HASNAYN ENTERPRISES12%
- Moricher8%
- Organic Leaves7%
- Open — no brand owns it (4 brands, 6%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Zenia (Pack of 3) 100% Natural Henna Hair Color Paste Hair Dye Cones Dark Reddish-Brown Color 25g Each Cone
Zenia$9.174.4★9,063 rev
Plantovika Henna Cone Made from 100% Natural Leaves | Fresh Ready-to-Use Pre-Filled Paste Henna Tube | Dark Reddish Brown | No Additives | Long Lasting Color | Pack of 6
Plantovika$12.784.4★533 rev
Neeta Ready-to-Use Henna Paste for Hair Herbal Henna-Based Formula Reddish Brown Pack of 4 Cones
Neeta$6.174.4★2,194 rev
ALMAS Henna Cones / tubes 100% natural ready to use paste hair color hair dye-reddish brown color for women 3 PACK 30g Each
AL HASNAYN ENTERPRISES$9.904.4★2,263 rev
Zenia 6 Pack 100% Natural Ready to Use Henna Paste Hair Color Hair Dye Cones Reddish Brown Color
Zenia$12.684.4★9,063 rev
Newest
by launch date
Organic Leaves - Henna Cones 3 30 g Pack | Made from 100% Natural Henna Leaves | Ready-to-Use Pre-Filled Cones | 5-Stage Filtered for Rich Long-Lasting Color | Chemical-Free & Premium Quality
Organic Leaves$9.74161 rev
Plant Based Henna Paste Cones | Dark Reddish Brown Color With Tea Tree Oil | Hair Dye | Pack of 4 Each 25g
Kumari Kulture$15.0879 rev
TAYZZ 100% Natural Henna Paste Hair Dye Cones Reddish Brown Color - Great for Spot Hair Coloring Long-lasting and Cruelty-Free (Reddish Brown 3 Pack)
TAYZZ$7.07240 rev
Henna Cones by MERCY LONDON 6 Ready to Use Mehndi Cones Made from 100% Natural Henna Leaves Ammonia Free Pre Mixed Indian Mehandi Long Lasting Natural Looking Hair Colour
MERCY LONDON$10.0465 rev
Moricher Temporary Tattoo Kits 3 Henna tattoo cones 101 Stencils Semi Permanent Tattoo Markers Jagua Gel for Women Men Kids DIY Art Painting Party Gifts
Moricher$8.561,513 rev
Trending
90-day click momentumOrganic Leaves - Henna Cones 3 30 g Pack | Made from 100% Natural Henna Leaves | Ready-to-Use Pre-Filled Cones | 5-Stage Filtered for Rich Long-Lasting Color | Chemical-Free & Premium Quality
Organic Leaves$9.744.4★
Henna Cones by MERCY LONDON 6 Ready to Use Mehndi Cones Made from 100% Natural Henna Leaves Ammonia Free Pre Mixed Indian Mehandi Long Lasting Natural Looking Hair Colour
MERCY LONDON$10.044.1★
Plantovika 100% Natural and Pure Henna Cone or tube Ready to use paste for Reddish Brown Hair Color Long-lasting No additives Chemical free Henna Hair Dye Spot hair coloring (Pack of 12)
Plantovika$15.404.4★
Plantovika Henna Cone Made from 100% Natural Leaves | Fresh Ready-to-Use Pre-Filled Paste Henna Tube | Dark Reddish Brown | No Additives | Long Lasting Color | Pack of 6
Plantovika$12.784.4★
Plant Based Henna Paste Cones | Dark Reddish Brown Color With Tea Tree Oil | Hair Dye | Pack of 4 Each 25g
Kumari Kulture$15.084.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +57.0% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 4.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Best color”
“the product is really satisfactory”
“Easy to use”
“Incredible value”
“lasts long and easy to use”
“Didn't stain”
“great smell”
“Easy to Apply”
“arrived as described”
“Designs come out beautiful”
What buyers complain about
“Bad color”
“almost black stain”
“the scent is very strong”
“Did not work properly”
“broke me out”
“Allergic reaction”
“A bit dry”
“Good henna; not the best quality control”
“Too thick”
“But Is a little hard to control”