hema free builder gel
Skip itSoft demand (-25.4% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 6% kills the launch gate
Price range
Great$6.06–$80.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great31%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$12.68avg listing price — sweet spot $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Review moat
Okay2,920.57avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$85K$85K/yr · 279K searches
Growth
Bad-25.4%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
15 rising
Sellers
53
Top-5 brand share
82%
Open market
14%
- beetles Gel Polish47%
- Olive & June21%
- MelodySusie5%
- modelones5%
- GAOY5%
- FZANEST3%
- Open — no brand owns it (9 brands, 14%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 61 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Beetles Builder Gel for Nails HEMA-Free 7 in 1 Clear UV LED Gel with Nail Art Brush for Strengthening Building Extension Sensitive Nails Beginner-Friendly DIY Salon at Home Sheer Breeze Gifts
beetles Gel Polish$9.024.4★4,639 rev
Beetles HEMA Free Builder Gel with No Wipe Top Coat Gel Polish and Base Coat Set for Nails Shine Finish and Long Lasting Upgraded Safe Low-Sensitivity Formula Gifts for Women
beetles Gel Polish$12.684.3★222 rev
Olive & June Gel Starter Kit | Includes Nail Tools Peel-Off & Gel Base Coats Top Coat & LED Lamp | Easy At-Home Manicure Kit | 15-Free Vegan Cruelty-Free
Olive & June$36.463.9★56 rev
Beetles Builder Gel for Nails HEMA-Free 2 Colors Clear & Jelly Nude for Building Instant Apex Strengthening Thickening Extension Sensitive Nails Beginners-Friendly DIY UV Nail Salon at Home
beetles Gel Polish$9.744.4★4,639 rev
Olive & June Gel Mani System Set | Includes Nail Tools Peel-Off & Gel Base Coats Top Coat LED Lamp Cuticle Serum & The Poppy | Easy At-Home Mani Kit | 15-Free Vegan Cruelty-Free
Olive & June$80.114.0★159 rev
Newest
by launch date
Olive & June Gel Nail Polish | Star Wars: The Mandalorian & Grogu | UV LED Nail Lamp Needed | Long Lasting Up to 21 Days of Wear | Damage-Free Salon-Quality Manicure Pedicure | Signet Pink
Olive & June$11.4624 rev
Olive & June Gel Nail Polish | Star Wars: The Mandalorian & Grogu | UV LED Nail Lamp Needed | Long Lasting Up to 21 Days of Wear | Damage-Free Salon-Quality Manicure Pedicure | Sublight Shimmer
Olive & June$11.4524 rev
SAVILAND 12 in 1 Clear Builder Nail Gel: HEMA-Free Builder Gel for Nail Extensions & Sculpting False Nails Base Coat for Sculpting Extensions & Long-Lasting DIY Salon Manicure UV LED Lamp Needed
SAVILAND$10.183,447 rev
Aprs Extend Gel Sensitive - HEMA-Free Soak Off Gel-X Tips Adhesive (15 ml)
APRÉS$24.15119 rev
GAOY 30g Gel Top and Builder Base Set Non-Yellowing Cure Needed 2 Pcs
GAOY$10.0242 rev
Trending
90-day click momentum
Beetles Builder Gel for Nails 0.5oz Jelly Pink Building Gel HEMA & TPO Free 7 in 1 for Strengthening Nails Building Apex & Extension with Nail Art Brush Beginner Friendly DIY UV Nail Salon at Home
beetles Gel Polish$10.054.4★
Olive & June Gel Nail Polish | Star Wars: The Mandalorian & Grogu | UV LED Nail Lamp Needed | Long Lasting Up to 21 Days of Wear | Damage-Free Salon-Quality Manicure Pedicure | Signet Pink
Olive & June$11.464.2★
GAOY 30g Gel Top and Builder Base Set Non-Yellowing Cure Needed 2 Pcs
GAOY$10.025.0★
Olive & June Gel Nail Polish | Star Wars: The Mandalorian & Grogu | UV LED Nail Lamp Needed | Long Lasting Up to 21 Days of Wear | Damage-Free Salon-Quality Manicure Pedicure | Sublight Shimmer
Olive & June$11.454.2★
Beetles Builder Gel for Nails 2Pcs 7 in 1 Clear & Milky White Building Gel Set HEMA-FREE&TPO FREE with Nail Brush for Strengthening Natural Nail Apex & Extension DIY Salon at Home UV LED Lamp Cured
beetles Gel Polish$12.434.4★
Demand
Weekly Amazon search volume, last 46 weeks — -25.4% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“If you are looking for a quality product that is affordable”
“easy to handle”
“Colors are very pretty”
“Extremely durable”
“Easy to apply”
“Good value for money”
“Seems to do the job well”
“Thickness is true to the brand”
“gives a nice shine”
“as advertised”
What buyers complain about
“allergic to it”
“Didn't last”
“Arrived too thick”
“the stickiness could be better”
“Doesnt work as advertised”
“hard to work with”
“the quality is basic”
“came up dry”
“the color is misleading”
“leaking in the box”