heart nail charms
Skip itSoft demand (-92.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Competition
Great26%top-5 click share — an open shelf
Review moat
Good580.07avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Avg price
Bad$7.20avg listing price — sweet spot $15–$100
Market size
Bad$42K$42K/yr · 230K searches
Growth
Bad-92.5%90-day search growth — must beat 0% to launch
Price range
Bad$3.96–$13.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
49 flat
Sellers
55
Top-5 brand share
38%
Open market
58%
- RODAKY9%
- CnSybaris9%
- SANNXIX8%
- Trinkrittey7%
- SHUXILIN5%
- KASOICRA4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 67 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
40 Pieces Heart Charms for Nails 3D Diamond Alloy Nail Heart Nail Charms Gems Rhinestones for Nails Art Supplies Women Design Valentines Day Wedding Decor
Trinkrittey$6.234.5★13 rev
SANNXIX 3D Aurora Heart Nail Charms 200 Pcs Shiny Heart Nail Art Gems 6 Colors Crystal Glitter Valentines Day Nail Art Decoration Supplies Nail Rhinestone Acrylic Nail DIY & Salon
SANNXIX$7.904.6★52 rev
RODAKY 80PCS Gold Heart Nail Charms 8 Styles Hearts Metal Charms for Nail Valentines Day Nail Art Jewels Women Manicure Nail Decoration Accessories
RODAKY$8.104.4★26 rev
600Pcs Colorful Heart Nail Rhinestones Aurora Valentine Heart Nails Art Charms Mini Hearts Shiny Resin Diamonds Design Multi-Color Flatback Crystals Hearts Nails Charms for Women Manicure Nails Decor
SHUXILIN$5.524.6★568 rev
42Pcs Alloy Heart Nail Charms for Acrylic Nails Valentines Nail Charms Gold Silver Hollow Bows Rhinestones Heart Gems Nail Diamond Cute Heart Nail Jewelry Nail Art Charms for Women DIY Nail Decoration
CnSybaris$6.194.7★40 rev
Newest
by launch date
200Pcs Colorful Heart Nail Charms 3D Mixed Size Hearts Nail Rhinestones Peach Hearts Flatback Nail Art Charms Nail Jewelry Multi-Color Heart Gems Nail Diamond for Acrylic Nails for Women Nail Supplies
Tephrent$6.2110 rev
100pcs Heart Nail Charms Mixed Colors Kawaii Nail Charms 3D Resin Love Hearts Rhinestones Cute Nail Art Supplies for Women DIY Acrylic Crafts Jewelry Decoration Accessories
KASOICRA$7.056 rev
6 Jars Heart Nail Art Charms 180Pcs Aurora Resin Rhinestones 3D Shiny Mixed Size Flatback Gems for Women Valentines Day Acrylic Nail Art Decorations DIY Supplies
HONGCAUP$8.300 rev
3D Heart Nail Charm Flat Back Mini Heart Nails Rhinestone Color Hearts Nail Charms Love Nail Art Charm for Women Acrylic Nails Supplies Craft DIY Manicure Decoration Accessories 12Grid
KASOICRA$8.348 rev
Heart Nail Charms 3D Mixed Heart Nail Charm Gems Flat Back Colorful Resin Heart Nail Rhinestone Cute Nail Art Supplies for Women DIY Acrylic Manicure Jewelry Accessories 12Grid
KASOICRA$7.898 rev
Trending
90-day click momentum200Pcs Colorful Heart Nail Charms 3D Mixed Size Hearts Nail Rhinestones Peach Hearts Flatback Nail Art Charms Nail Jewelry Multi-Color Heart Gems Nail Diamond for Acrylic Nails for Women Nail Supplies
Tephrent$6.214.6★
3D Heart Nail Charm Flat Back Mini Heart Nails Rhinestone Color Hearts Nail Charms Love Nail Art Charm for Women Acrylic Nails Supplies Craft DIY Manicure Decoration Accessories 12Grid
KASOICRA$8.344.6★
100pcs Heart Nail Charms Mixed Colors Kawaii Nail Charms 3D Resin Love Hearts Rhinestones Cute Nail Art Supplies for Women DIY Acrylic Crafts Jewelry Decoration Accessories
KASOICRA$7.055.0★
6 Jars Heart Nail Art Charms 180Pcs Aurora Resin Rhinestones 3D Shiny Mixed Size Flatback Gems for Women Valentines Day Acrylic Nail Art Decorations DIY Supplies
HONGCAUP$8.300.0★
Heart Nail Charms 3D Mixed Heart Nail Charm Gems Flat Back Colorful Resin Heart Nail Rhinestone Cute Nail Art Supplies for Women DIY Acrylic Manicure Jewelry Accessories 12Grid
KASOICRA$7.894.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -92.5% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 13.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Very good quality love the gyms”
“have great stickiness”
“The charms are really pretty and durable”
“Ease to use”
“Affordable”
“the designs it comes with are super cute”
“Exactly as pictured”
“Cute colors”
“Works really well”
“Perfect size”
What buyers complain about
“They break really easily”
“Doesn't stick”
“The size of this is huge honestly”
“They dont really seem like theyre good quality either or adorable because some of them were broken”
“not pink or white”
“False advertisement”
“The bottle bursted open”
“shapes is disappointing”
“I will say I am not that fond of the way the applicator is made”
“So I cant use it for fine work — the only reason I paid so much for this little tube”