hand soap refills gallon
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Conversion
Incredible16.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.89avg listing price — sweet spot $15–$100
Price range
Okay$1.17–$23.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$93K$93K/yr · 52K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad16,305.62avg incumbent reviews — the moat a new listing must climb
Competition
Bad83%top-5 click share — a locked-up shelf
Growth
Bad-32.6%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
170
Top-5 brand share
99%
Open market
0%
- Softsoap80%
- Amazon Essentials14%
- Dial2%
- Mrs. MEYER'S2%
- berkley jensen1%
- Dove1%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Softsoap Soothing Clean Liquid Hand Soap with New Easy Pour Spout Kitchen and Bathroom Hand Soap Aloe Vera Fresh Scent 50 fl oz Refill
Softsoap$5.774.8★64 rev
Softsoap Moisturizing Liquid Hand Soap Soothing Clean Aloe Vera - 7.5 Fl Oz (Pack of 6)
Softsoap$6.394.8★27,598 rev
Amazon Essentials Liquid Hand Soap Refill Aloe Vera Moisturizing Formula 50 Fl Oz Pack of 1
Amazon Essentials$5.834.5★63 rev
Softsoap Liquid Hand Soap Refill Soothing Clean Aloe Vera Fresh Scent - 1 gallon
Softsoap$17.824.7★2,922 rev
Softsoap Soothing Clean Liquid Hand Soap Refill 50 Ounce
Softsoap$5.444.7★9,938 rev
Newest
by launch dateAmazon Essentials Liquid Hand Soap Refill Aloe Vera Moisturizing Formula 50 Fl Oz Pack of 1
Amazon Essentials$5.8363 rev
Softsoap Soothing Clean Liquid Hand Soap with New Easy Pour Spout Kitchen and Bathroom Hand Soap Aloe Vera Fresh Scent 50 fl oz Refill
Softsoap$5.7764 rev
Softsoap Liquid Hand Soap Refill Soothing Clean Aloe Vera Fresh Scent - 1 gallon
Softsoap$17.822,922 rev
Dove Foaming Hand Wash 4 Count Aloe & Eucalyptus Protects Skin from Dryness More Moisturizers than the Leading Ordinary Hand Soap 10.1 oz
Dove$16.7011,652 rev
Berkley Jensen Liquid Hand Soap Refills with Aloe Vera - 64 oz Bottle (Pack of 2) - Hypoallergenic Scented Hand Wash with Silk Protein for Soft Hands - Paraben Free Hand Soap for Daily Use
berkley jensen$20.62108 rev
Trending
90-day click momentumSoftsoap Soothing Clean Liquid Hand Soap with New Easy Pour Spout Kitchen and Bathroom Hand Soap Aloe Vera Fresh Scent 50 fl oz Refill
Softsoap$5.774.8★
Amazon Essentials Liquid Hand Soap Refill Aloe Vera Moisturizing Formula 50 Fl Oz Pack of 1
Amazon Essentials$5.834.5★
Softsoap Moisturizing Liquid Hand Soap Soothing Clean Aloe Vera - 7.5 Fl Oz (Pack of 6)
Softsoap$6.394.8★
Softsoap Soothing Clean Liquid Hand Soap Refill Aloe Vera Scent 1 Gallon (201900) (792739)
Softsoap$23.404.7★
Softsoap Soothing Clean Liquid Hand Soap Refill 50 Ounce
Softsoap$5.444.7★
Demand & seasonality
Weekly Amazon search volume, last 79 weeks — -32.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fresh scent”
“Great value”
“reliable product that does exactly what it claims to do”
“Nice & creamy”
“not dried out”
“Cleans well”
“Cleans well”
“It lathers well”
“AS DESCRIBED”
“The pump dispenser is convenient”
What buyers complain about
“Unpleasant smell”
“Expensive”
“Not sure if really moisturizing”
“Small”
“Must say that I am not looking forward to pouring from them into a soap dispenser”
“leaking all over is beyond me”
“however the description is WRONG”
“Broken pumps”
“doesnt lather up well”
“It can be a bit overpowering since it is really concentrated”