hand soap refills
Worth a lookShows a $9.6M/yr market, but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Market size
Incredible$9.6M$9.6M/yr · 5.9M searches
Conversion
Incredible19.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Price range
Good$3.61–$27.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Growth
Okay+8.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.27avg listing price — sweet spot $15–$100
Review moat
Bad29,833.5avg incumbent reviews — the moat a new listing must climb
Brand share
Bad98%top-5 brand share — brand-locked demand
Competition
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
724
Top-5 brand share
98%
Open market
1%
- Amazon Basics39%
- Softsoap35%
- Mrs. MEYER'S21%
- Dial2%
- Soapbox1%
- Method1%
- Open — no brand owns it (1 brand, 1%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics Gentle & Mild Clear Liquid Hand Soap Refill Triclosan-Free Dermatologist-Tested pH Balanced Cruelty-Free 50 Fluid Ounces 1-Pack (Previously Solimo)
Amazon Basics$3.964.6★44,326 rev
Softsoap Antibacterial Liquid Hand Soap Kitchen and Bathroom Hand Soap White Tea and Berry Scent 50 fl oz Refill
Softsoap$5.474.6★21,276 rev
Softsoap Antibacterial Refill 50oz Crisp Clean Scent
Softsoap$4.964.6★21,276 rev
MRS. MEYERS CLEAN DAY Hand Soap Refill Rain Water Scent 33 Fl Oz Bottle
Mrs. MEYER'S$7.834.7★92,440 rev
Softsoap Milk & Honey Scented Liquid Hand Soap Refill 50 Ounce
Softsoap$5.254.6★21,276 rev
Newest
by launch date
Softsoap Moisturizing Liquid Hand Soap with New Easy Pour Spout Kitchen and Bathroom Hand Soap Warm Vanilla and Coconut Milk Scent 50 fl oz Refill
Softsoap$5.94248 rev
Softsoap Antibacterial Refill 50oz Crisp Clean Scent
Softsoap$4.9621,276 rev
Method Gel Hand Soap Refill Vetiver + Amber 34 Fl Oz (Pack of 1) (Packaging May Vary)
Method$7.71965 rev
Softsoap Liquid Hand Soap Refill Soothing Clean Aloe Vera Fresh Scent - 1 gallon
Softsoap$17.822,922 rev
Cleancult Liquid Hand Soap Refill - Lemon Verbena - Moisturizes Dry & Sensitive Skin - Made with Aloe Vera & Essential Oils - Eco Friendly - Paper-Based Packaging - 32 oz/1 Pack
Cleancult$6.326,615 rev
Trending
90-day click momentumSoftsoap Moisturizing Liquid Hand Soap with New Easy Pour Spout Kitchen and Bathroom Hand Soap Warm Vanilla and Coconut Milk Scent 50 fl oz Refill
Softsoap$5.944.7★
MRS. MEYERS CLEAN DAY Liquid Hand Soap Refill Cruelty Free and Biodegradable Hand Wash Made with Essential Oils Peony Scent 33 oz
Mrs. MEYER'S$8.914.8★
Amazon Basics Liquid Hand Soap Refill Milk and Honey Scent Triclosan-Free pH Balanced Dermatologist Tested 50 Fluid Ounces 2-Pack (Previously Solimo)
Amazon Basics$8.124.6★
Softsoap Antibacterial Liquid Hand Soap Kitchen and Bathroom Hand Soap White Tea and Berry Scent 50 fl oz Refill
Softsoap$5.474.6★
Softsoap Antibacterial Refill 50oz Crisp Clean Scent
Softsoap$4.964.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.9% search growth over the last 90 days.Peak months: Apr · busiest ÷ quietest = 1.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Smells clean”
“Less expensive”
“good quality for everyday-use”
“Great cleanser”
“Feels clean”
“Soft hands”
“The pump dispenser works well”
“As described”
“Good lather”
“It doesnt dry out my skin”
What buyers complain about
“comes out watery”
“Weird smell”
“it does not form a good lather”
“Very thick”
“Large”
“Not worth it”
“was leaking”
“Low quality”
“Its not moisturizing at all”
“not clean enough compared with other brands, esp”