hand scrub
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Avg price
Great$15.72avg listing price — sweet spot $15–$100
Price range
Great$3.35–$50.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good64%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+28.7%90-day search growth — must beat 0% to launch
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$77K$77K/yr · 127K searches
Review moat
Bad14,495.37avg incumbent reviews — the moat a new listing must climb
Competition
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
25 rising
Sellers
96
Top-5 brand share
64%
Open market
32%
- AmLactin38%
- Dr. Scholl's8%
- Freeman8%
- Pretty Feet & Hands5%
- Baby Foot5%
- LaabelleGlow by Blaise Skincare4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 41 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AmLactin KP Bumps Be Gone - Therapeutic Body Cream for Keratosis Pilaris - No-Scrub Exfoliator and Body Moisturizer for Dry Skin with 15% Lactic Acid AHA 3 oz (Packaging May Vary)
AmLactin$16.004.3★5,191 rev
AmLactin Ultra Smoothing - Therapeutic Hand Cream for Dry Cracked Hands - No-Scrub Exfoliator and Moisturizer with 15% Lactic Acid AHA 4.9 oz (Packaging May Vary)
AmLactin$14.544.5★10,741 rev
Dr. Scholls Dry Flaky Skin Remover Ultra Exfoliating Foot Lotion Cream 3.5 oz Moisturizer with Urea for Rough Dry Cracked Feet Heal and Soothe for Healthy Looking Feet Intensive Foot Skin Care
Dr. Scholl's$3.354.4★3,708 rev
Freeman Flirty Feet Instant Foot Peeling Spray Exfoliating Foot Mask For Summer Moisturizing & Smooth Dry Cracked Heels Remove Dead Skin Quickly Cruelty-Free & Vegan 4 fl.oz./ 118 ml Bottle
Freeman$5.824.3★16,720 rev
Baby Foot Original Exfoliation Foot Peel - For Rough Cracked Dry Feet Dead Skin Removal - Foot Peeling Mask for Baby Soft Feet - Spa Experience at Home & Gift Ideas - Lavender Scented
Baby Foot$22.874.3★50,994 rev
Newest
by launch date
AmLactin Ultra Smoothing Intensive Recovery Hand Cream 4.9 oz Clinical Strength 15% Lactic Acid Exfoliator & Moisturizer for Dry Cracked Skin StatiClean Tube
AmLactin$24.940 rev
Amlactin Bright and Smooth Resurfacing Serum 8oz
AmLactin$18.20156 rev
LaabelleGlow by Blaise Skincare Pretty Hands & Feet
LaabelleGlow by Blaise Skincare$34.980 rev
BUFFOUT Callus Eraser Exfoliating Gel Body Care Exfoliator Scrub & Exfoliant for Feet Heels Elbows & Knees Dead Skin Care with Perlite & Apricot Seed Powder
BuffOut$14.5172 rev
Clyecfra 60% Urea Cream with 2% Salicylic Acid Urea Cream 60 Percent for Feet & Hands- Maximum Strength Moisturizer for Rough Dry Thick & Cracked Skin Callus Remover Deep Hydration 150g
Clyecfra$14.201,458 rev
Trending
90-day click momentumAmLactin Ultra Smoothing Intensive Recovery Hand Cream 4.9 oz Clinical Strength 15% Lactic Acid Exfoliator & Moisturizer for Dry Cracked Skin StatiClean Tube
AmLactin$24.940.0★
Amlactin Bright and Smooth Resurfacing Serum 8oz
AmLactin$18.204.5★
LaabelleGlow by Blaise Skincare Pretty Hands & Feet
LaabelleGlow by Blaise Skincare$34.980.0★
BUFFOUT Callus Eraser Exfoliating Gel Body Care Exfoliator Scrub & Exfoliant for Feet Heels Elbows & Knees Dead Skin Care with Perlite & Apricot Seed Powder
BuffOut$14.514.4★
AmLactin Award-Winning Essentials Skin Care Set - Daily Nourish 12% Lotion Ultra Smoothing Cream Foot Repair Cream & Moisturizing Socks - Lactic Acid Moisturizer Gift Set for Whole-Body Skin Renewal
AmLactin$29.544.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +28.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Silky smooth”
“Great product exactly what I wanted”
“Works great”
“Amazing moisturizer”
“Definitely affordable”
“light scent”
“As described”
“Works well for exfoliating”
“Great results even with sensitive skin”
“makes it easier to remove”
What buyers complain about
“DID NOT WORK”
“Awful scent”
“isn't moisturizing”
“it burned my skin”
“Allergic reaction”
“Not worth the price”
“stickiness that I could never use”
“This cream is very thick”
“Bad quality”
“Leaves Skin Very Dry”