hand salve
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Price range
Good$5.21–$26.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$261K$261K/yr · 308K searches
Avg price
Okay$11.39avg listing price — sweet spot $15–$100
Review moat
Okay2,138.5avg incumbent reviews — the moat a new listing must climb
Competition
Bad70%top-5 click share — a locked-up shelf
Growth
Bad-14.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
378
Top-5 brand share
100%
Open market
0%
- Murray's65%
- Badger27%
- Sweet Bee Naturals5%
- AmPro2%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Murrays 100% Pure Beeswax 4 oz
Murray's$6.524.5★3,185 rev
Murrays Beeswax 4 Ounce Jar (2 Pack)
Murray's$8.954.6★1,450 rev
Badger Healing Balm Hard Working Hands Cream Organic Hand Cream for Dry Cracked Hands Long Lasting Hand Moisturizer/Dry Hands Treatment 2 oz Tin
Badger$10.684.6★3,734 rev
Murrays 100% Pure Australian Bees Wax 4 oz
Murray's$6.374.4★370 rev
Badger Balm Unscented 100% Organic Olive Oil & Beeswax Fragrance Free Hand Cream Long Lasting Sensitive Skin Moisturizer 2 oz Tin
Badger$10.924.8★1,018 rev
Newest
by launch date
Murrays Edgewax 0.5 Ounce
Murray's$5.21791 rev
Badger Sleep Balm Organic Essential Oil Aromatherapy Natural Sleep Balm for Adults & Kids Relaxing & Calming Lavender & Bergamot Natural Sleep Support .75 oz Tin 2-Pack
Badger$14.856,161 rev
Murrays Beeswax 4 Ounce Jar (2 Pack)
Murray's$8.951,450 rev
Murrays 100% Pure Beeswax 4 oz
Murray's$6.523,185 rev
Badger Foot Balm 100% Organic Foot Cream for Dry Cracked Heels and Feet Fast Acting Foot Care for Women & Men All-Natural Cracked Heel Treatment 2 oz Tin
Badger$11.012,281 rev
Trending
90-day click momentum
Badger Baby Balm Organic Calendula Cream Soothes Diaper Rash Cradle Cap & Dry Skin 100% Organic Baby Cream Pediatrician Tested & Long Lasting 2 oz Tin
Badger$11.394.7★
Murrays 100% Pure Beeswax 4 oz
Murray's$6.524.5★
Sweet Bee Magic Organic Honey Bee Balm for Face Skin & Body - All in One Honey Balm - Beeswax Body Moisturizer - All Natural Aid - 1 jar (2oz)
Sweet Bee Naturals$19.674.4★
Murrays Beeswax 4 Ounce Jar (2 Pack)
Murray's$8.954.6★
Murrays Black Beeswax 3.5 oz
Murray's$6.844.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.5% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 12.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“as far as quality this is a fabulous product with not only Rose oil”
“This is helping my dry skin a lot”
“Delightful smell”
“Beard balm works great”
“Goes on smooth”
“Value for money”
“takes care of the dry skin”
“Does the job”
“CLEAN INGREDIENTS, VERY EFFECTIVE”
“Perfect for my skin”
What buyers complain about
“Wrong size”
“Doesn't work as well as description says”
“realized it contains ingredients I can't use”
“Not entirely sure what she was allergic to”
“Not worth it”
“The photo is misleading”
“Rancid”
“Not significantly moisturizing as I like”
“Consistency is way too thin”
“Greasy”