hair dye
Launch itA $6.3M/yr market growing +1.3% this quarter with returns at 0.8% — clears our launch bar.
Market size
Incredible$6.3M$6.3M/yr · 14.4M searches
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Competition
Great27%top-5 click share — an open shelf
Price range
Good$4.47–$33.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.89avg listing price — sweet spot $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Growth
Okay+1.3%90-day search growth — must beat 0% to launch
Review moat
Bad26,503.46avg incumbent reviews — the moat a new listing must climb
Competition
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
27 rising
Sellers
193
Top-5 brand share
73%
Open market
22%
- L'Oreal Paris33%
- Garnier16%
- REVLON10%
- Clairol7%
- Schwarzkopf6%
- COLORCHARM6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 87 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOreal Paris Excellence Crme Permanent Hair Dye Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage 4AR Dark Chocolate Brown 1 Kit (Packaging May Vary)
L'Oreal Paris$11.704.6★61,919 rev
LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color B61 Downtown Brown (Hi-Lift Cool Brown) 1 Hair Dye Kit
L'Oreal Paris$10.434.1★2,807 rev
Garnier Nutrisse Ultra Crme Hair Color Permanent Hair Dye with 100% Gray Coverage Vegan & Cruelty-Free 30 Darkest Brown (Sweet Cola) 2 Count
Garnier$17.574.6★42,647 rev
Garnier Nutrisse Ultra Crme Hair Color Permanent Hair Dye with 100% Gray Coverage Vegan & Cruelty-Free 10 Black (Licorice) 1 Count
Garnier$8.834.6★42,647 rev
Revlon ColorSilk with Bond Repair Complex Black Permanent Hair Color 100% Gray Coverage Ammonia Free Hair Dye Vegan Keratin 10 Black (Pack of 3)
REVLON$15.944.7★2,145 rev
Newest
by launch date
Polar Hair Dye Shampoo | Jet Black Hair Dye Color Shampoo for Gray Coverage
POLAR HAIR CARE$33.852,198 rev
COLORCHARM Permanent Cream Hair Color 1N Black 2 oz.
COLORCHARM$9.201,211 rev
COLORCHARM Permanent Cream Hair Color 4CH Dark Chocolate Brown 2 oz.
COLORCHARM$9.101,211 rev
Revlon ColorSilk with Bond Repair Complex Brown Permanent Hair Color 100% Gray Coverage Ammonia Free Hair Dye Vegan Keratin 41 Medium Brown (Pack of 3)
REVLON$15.493,847 rev
Revlon ColorSilk with Bond Repair Complex Black Permanent Hair Color 100% Gray Coverage Ammonia Free Hair Dye Vegan Keratin 10 Black (Pack of 3)
REVLON$15.942,145 rev
Trending
90-day click momentum
Clairol Textures & Tones Permanent Hair Dye 5G Caramel Brown Hair Color | Ammonia-Free | Moisture-Rich Formula with Argan and Olive Oil for Brilliant Shine | Pack of 1
Clairol$5.834.4★
ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (4 Fl Oz AQUAMARINE)
ARCTIC FOX$11.844.3★
ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (4 Fl Oz VIRGIN PINK)
ARCTIC FOX$11.874.3★
Garnier Nutrisse Ultra Crme Hair Color Permanent Hair Dye with 100% Gray Coverage Vegan & Cruelty-Free 10 Black (Licorice) 1 Count
Garnier$8.834.6★
LOreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color Hair Dye For Up to 9 Weeks of Radiance Dark Blonde 7 1 Hair Dye Kit
L'Oreal Paris$12.404.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Color is cute”
“Great quality for th cost”
“Process is easy”
“Good hair color”
“Full Coverage”
“Excellent price”
“Great smell”
“Leaves hair soft”
“Exactly what I wanted”
“I was truly impressed with how effective it is”
What buyers complain about
“color not as described”
“It is very aggravating to dye your hair”
“Did not work as expected”
“Skin irritation”
“Stains”
“Bad Smell”
“It also makes ur hair super hard”
“It broke down”
“Expensive”
“Terrible coverage”