green nail polish
Skip itPrices mostly outside the sweet spot ($1.36–$15.76) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Market size
Okay$165K$165K/yr · 637K searches
Avg price
Bad$8.76avg listing price — sweet spot $15–$100
Review moat
Bad8,792.59avg incumbent reviews — the moat a new listing must climb
Growth
Bad-21.3%90-day search growth — must beat 0% to launch
Price range
Bad$1.36–$15.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
22 falling
Sellers
113
Top-5 brand share
75%
Open market
20%
- OPI23%
- Sally Hansen19%
- essie19%
- OpenLive7%
- REVLON7%
- Manucurist5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 69 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sally Hansen Insta-Dri C-hill Out Quick Dry Long Lasting Opaque Shiny Green Nail Polish
Sally Hansen$5.844.3★3,866 rev
Revlon Super Lustrous Nail Polish Chip-Resistant & Longwear Formula High Shine Finish 571 Posh 0.5 fl oz
REVLON$4.704.5★20,817 rev
OPI Nail Lacquer $elf Made | Opaque Bright Green Crme Chip Resistant Nail Polish Your Way Collection
OPI$11.364.6★21,489 rev
essie Salon-Quality Nail Polish 8-Free Vegan Push Play Collection Green Grass Never Greener 0.46 oz.
essie$8.534.4★3,252 rev
OPI Nail Lacquer Stay Off the Lawn!! | Opaque Dark Green Crme Chip Resistant Nail Polish | Washington DC Collection
OPI$11.394.6★21,489 rev
Newest
by launch date
OPI Nail Lacquer Lime of My Life | Semi-Sheer Neon Lime Green with Silver Shimmer Chip Resistant Nail Polish | Trip to the Brite Side | Summer 2026 Collection
OPI$11.62262 rev
Sally Hansen Insta-Dri the Smoothie Shop Collection Dragon Fruit Crush Nail Polish Satin-Matte Finish Quick-Dry Nail Polish One-Coat Application 0.31oz
Sally Hansen$7.8314,776 rev
GELLEN Green Nail Polish Full Size No Light Needed Toxin HEMA Free
GELLEN$9.792,868 rev
OPI Infinite Shine Big Apple Green | Opaque Bright Cool Jade Green Crme Long Wear Nail Polish | The New OPIcons Collection | Spring 2026
OPI$13.97248 rev
essie Nail Polish Salon-Quality Green Nail Polish Gourmet Grocery Vegan Crunch Crunch 0.46 fl oz
essie$9.372,190 rev
Trending
90-day click momentumOPI Nail Lacquer Lime of My Life | Semi-Sheer Neon Lime Green with Silver Shimmer Chip Resistant Nail Polish | Trip to the Brite Side | Summer 2026 Collection
OPI$11.624.0★
Sally Hansen Insta-Dri the Smoothie Shop Collection Dragon Fruit Crush Nail Polish Satin-Matte Finish Quick-Dry Nail Polish One-Coat Application 0.31oz
Sally Hansen$7.834.4★
OPI Nail Lacquer Im Yacht Leaving | Opaque Bright Green Crme Chip Resistant Nail Polish | Summer Make the Rules Collection
OPI$11.934.6★
Manucurist Green Quick Dry Nail Polish Dune (Sandy Beige) - 9-Free Plant-Based and Vegan - Non Toxic - Natural Classic - Nails Care - Manicure - Made in France - 0.5 fl oz
Manucurist$13.934.2★
Sally Hansen Insta-Dri Holo-Glow Nail Polish | Quick Dry Long Lasting Streak-Free Shine | Semi-Opaque Shimmery | 104 All That Shimmers | Holographic Green Nail Color
Sally Hansen$5.764.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.3% search growth over the last 90 days.Peak months: Mar, Dec · busiest ÷ quietest = 2.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“True color”
“Excellent Product”
“Stays on great”
“Smooth satin finish”
“perfect application each time”
“Good deal”
“with lots of shine”
“it doesn't dry out my nails”
“they all apply evenly with full coverage”
“smoothness”
What buyers complain about
“Color misleading”
“Its dose not dry”
“Too thick”
“Garbage”
“totally misleading”
“Doesnt last”
“Chemical smell”
“This is quite expensive”
“Difficult to use”
“Bottles are small”