Skip to content
42

green cat eye gel nail polish

Skip it

Soft demand (-28.1% this quarter) — this niche doesn't clear our bar today.

Market size 21Growth 11Conversion 47Competition 68Returns 89Price range 26Avg price 29Brand share 32Review moat 25Quality gap 65

Returns

Great1.3%

return rate — above 6% kills the launch gate

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.8%

search→purchase rate — share of searches ending in a sale

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Avg price

Okay$9.44

avg listing price — sweet spot $15–$100

Price range

Okay$7.11–$17.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad4,009.03

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$82K

$82K/yr · 232K searches

Growth

Bad-28.1%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

14

Top-5 brand share

86%

Open market

11%

  • GAOY46%
  • Double Rhythm15%
  • Born Pretty11%
  • beetles Gel Polish9%
  • JODSONE5%
  • RARJSM3%
  • Open — no brand owns it (5 brands, 11%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$3K8%$7K12%$10K16%$13K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 32 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 39 weeks — -28.1% search growth over the last 90 days.
13K8KBlack Friday '25Holiday '25Spike '26Oct '25Nov '25Jan '26Feb '26Mar '26May '26Jun '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Color47%

“Colors are beautiful”

Quality-Overall7%

“the quality of the product is clear”

Ease Of Use6%

“Easy to use”

Ease Of Application5%

“even application”

Stitch/Finish/Polish5%

“Smooth satin finish”

Value For Money3%

“for an affordable price”

Thickness3%

“It is a thicker consistency which made it easier to use out of the pot”

Durability2%

“They are just as durable”

Coverage2%

“good coverage”

Texture/Consistency-Overall2%

“consistency is great”

What buyers complain about

Color28%

“So disappointed in the color”

Functionality-Overall7%

“Horrible and barely work”

Thickness7%

“A little thick”

Advertised Vs Actual Product6%

“Way darker than advertised”

Size-Overall4%

“Tiny”

Allergies4%

“Allergic reaction”

Moist/Dry3%

“Clumpy never dried”

Quality-Overall3%

“Trash”

Brightness/Shine/Glow2%

“dull glow”

Leak-Proof2%

“the a bottle is leaking completely inside it”

Top return reasons

Color48%
Advertised Vs Actual Product14%
Functionality-Overall8%
Size-Overall5%
Quality-Overall4%
Leak-Proof2%
Defective Material/Parts2%
Thickness2%
Brightness/Shine/Glow2%
Value For Money2%