glow in the dark nail polish
Worth a lookShows no brand lock-in (top 5 brands take 50% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great50%top-5 brand share — no brand owns this niche
Returns
Great1.5%return rate — above 6% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great36%top-5 click share — an open shelf
Price range
Okay$5.34–$24.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+18.1%90-day search growth — must beat 0% to launch
Avg price
Okay$10.50avg listing price — sweet spot $15–$100
Review moat
Okay2,958.57avg incumbent reviews — the moat a new listing must climb
Market size
Okay$164K$164K/yr · 580K searches
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
27 rising
Sellers
64
Top-5 brand share
50%
Open market
44%
- Sally Hansen11%
- Oumisaya11%
- U-Shinein11%
- SAVILAND9%
- Notpolish8%
- UR SUGAR6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 46 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SAVILAND Glows in The Dark Gel Nail Polish Set - 12 Halloween Colors Luminous Neon Nail Gel Polish Set Soak off U V/LED Glow Effect Nail Polish for DIY Nail Art Design Holiday Gifts for Women
SAVILAND$17.904.1★2,850 rev
Notpolish Glow-It Gel Top Coat - Glow in the Dark Nail Polish for a Luminous Finish - No Wipe Chip-Resistant Glow Polish - Enhances Any Gel Nail Polish Glowing in the Dark Effect - 15ml
Notpolish$12.824.0★68 rev
U-Shinein Glow In The Dark Gel Hema TPO Free No Wipe Glow Transparent Nail Top Coat Long-lasting Green Luminous Nail Gel for Nail Art UV LED Needed Perfect with Any Colors Salon Pro DIY Home
U-Shinein$7.854.2★878 rev
UR SUGAR Glow in the Dark Gel Nail Polish Set Halloween Neon Hot Pink Yellow Orange Bright Luminous Gel Polish Set Fluorescent 6 Colors Glow in Dark Effect Soak Off Nail Polish Kit for Party Nails
UR SUGAR$11.794.0★8,512 rev
Sally Hansen Insta-Dri x Stranger Things Nail Polish Gather Your Party 0.31oz
Sally Hansen$6.654.3★3,866 rev
Newest
by launch date
ROSALIND Glow in the Dark Gel Polish - 12 PCS Neon Yellow Blue Hot Pink Gel Nail Polish Soak Off UV Cured Luminous Set Fluorescent Orange Green Colors Long Lasting Nail Art Gift for Home and Salon
ROSALIND$10.38153 rev
Orly x Harry Potter Nail Polish Toppers | 0.6 fl oz (Lumos Glow in the Dark Topper)
Orly$12.48122 rev
MEET ACROSS 18 Colors Glow in the Dark Gel Nail Polish Halloween Neon Luminous Gel Polish Set Purple Blue Orange Glow Effect Eggshell Gel for DIY Nail Art Salon
MEET ACROSS$24.092 rev
Sally Hansen Insta-Dri x Stranger Things Nail Polish Gather Your Party 0.31oz
Sally Hansen$6.653,866 rev
FREEORR Glow In The Dark Nail Gel Top Coat Transparent Luminous Universal Top Coat for Any Colors DIY Halloween Nail Art UV LED Needed Long-lasting Nail Gel(15ml/0.52 fl oz)
FREEORR$7.6411 rev
Trending
90-day click momentum
Oumisaya Glow in the dark jelly milky white gel polish color 10ml glow to aqua (GP88dWA)
Oumisaya$8.134.1★
Sally Hansen Insta-Dri Holo-Glow Nail Polish | Quick Dry Long Lasting Streak-Free Shine | Semi-Opaque Shimmer | 101 Shine Bright | Holographic Light Grey Nail Color
Sally Hansen$5.344.5★
ROSALIND Glow in the Dark Gel Polish - 12 PCS Neon Yellow Blue Hot Pink Gel Nail Polish Soak Off UV Cured Luminous Set Fluorescent Orange Green Colors Long Lasting Nail Art Gift for Home and Salon
ROSALIND$10.384.2★
U-Shinein Glow In The Dark Gel Hema TPO Free No Wipe Glow Transparent Nail Top Coat Long-lasting Blue Glitter Luminous Nail Gel for Nail Art UV LED Needed Perfect with Any Colors Salon Pro DIY Home
U-Shinein$8.864.2★
MEET ACROSS Glow in the Dark Gel Nail Polish Set 8Pcs Halloween Glows in The Dark Gel Nail Polish Neon Yellow Orange Purple Green Luminous Gel Polish Set for DIY Nail Art Design
MEET ACROSS$15.634.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +18.1% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 3.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing GLOW”
“Color is very pretty”
“Good quality”
“The polish applies smoothly”
“Worth the money”
“The application is smooth and the bottle and brush are quite big I won't lie”
“Easy to use”
“It was soft enough for elegance”
“Super cute and they gave a free gift, highly recommend”
“still a nice gel nail polish”
What buyers complain about
“Not the correct color”
“No glow”
“Not as described”
“come out supper chunky”
“doesnt dry”
“it didn't help”
“The bottles are a little small”
“Not worth it”
“Not great quality”
“Doesnt stick right”