gelish kit
Skip itA small market ($16K/yr) — this niche doesn't clear our bar today.
Avg price
Great$47.11avg listing price — sweet spot $15–$100
Returns
Great1.7%return rate — above 6% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Okay$16.65–$190.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+14.5%90-day search growth — must beat 0% to launch
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Review moat
Bad8,541.09avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand
Market size
Bad$16K$16K/yr · 46K searches
Competition
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
14
Top-5 brand share
98%
Open market
1%
- Gelish72%
- JODSONE12%
- beetles Gel Polish8%
- OPI3%
- COSCELIA2%
- YALSYNY1%
- Open — no brand owns it (1 brand, 1%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gelish Fantastic Four Essentials Kit Gel Nail Polish Long-Lasting 15 mL
Gelish$39.374.7★7,594 rev
Gelish MINI Essentials Gel Nail Manicures Bundle Basix Kit 9mL
Gelish$38.694.5★988 rev
Gelish Essentials Nail Care LED Drying Lamp & Gel Polish Colors Bundle Pro Kit
Gelish$164.794.4★55 rev
Gelish LED Gel Nail Manicure Bundle Starter Kit
Gelish$95.523.8★82 rev
JODSONE Gel Nail Polish Kit 60 PCS with U V Light Soak off Base Top Coat 55 Shine Colors Gel Nail Kit Bright and Dark Brown Wine Red Series Manicure Set for Women and Girls
JODSONE$24.354.4★28,632 rev
Newest
by launch date
Nail Polish Kit with UV Light 25 Colors Gel Polish Starter Kit
YALSYNY$23.50384 rev
OPI GELement Starter Essentials Kit | Includes Base Coat Top Coat LED Curing Lamp & Prep Supplies | DIY Professional Salon Quality Gel Manicure Results
OPI$56.16207 rev
Gelish Mini All-In-One Long-Lasting Nail Gel Starter Kit: Complete Basix
Gelish$36.607 rev
Beetles Gel Nail Polish Kit with U V Light -54 Pcs Gel Nail Kit Four Seasons Glow 32 Colors Set with Everything Base Top Coat Soak Off at Home Nail Kit Salon Manicure Beginner Gifts for Women Girls
beetles Gel Polish$22.382,228 rev
COSCELIA 53pcs Gel Nail Polish Kit with U V light and Drill Starter Kit 35 Colors Gel Nail Polish with 5pcs Top Base Coat Nail Art Professional Gel Manicure Kits Gifts for Women Teens Girls
COSCELIA$28.362,257 rev
Trending
90-day click momentumNail Polish Kit with UV Light 25 Colors Gel Polish Starter Kit
YALSYNY$23.504.1★
Gelish Mini All-In-One Long-Lasting Nail Gel Starter Kit: Complete Basix
Gelish$36.603.6★
Gelish LED Gel Nail Manicure Bundle Starter Kit
Gelish$95.523.8★
JODSONE 20 Colors Gel Nail Polish Kit with U V Light Base Top Matte Coat High Shine Vibrant Nail Gel Equipped with Manicure Tools
JODSONE$17.894.3★
Beetles Gel Nail Polish Kit with U V Light - 80Pcs Color Enchantment 55 Colors Gel Nail Kit with Everything Base Top Coat Beginner Starter at Home Nails Kit Manicure DIY Salon Tools Gifts for Women
beetles Gel Polish$26.044.3★
Demand & seasonality
Weekly Amazon search volume, last 93 weeks — +14.5% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great color choices”
“Good quality set”
“Great deal”
“Easy Peasy”
“Its very strong, very durable and all the accessories that come with a kit are very nice”
“It has a smooth finish”
“exactly what I wanted”
“GREAT GIFT”
“It works really well”
“I love how shiny”
What buyers complain about
“Bottles are smaller than you think”
“have a rash”
“The quality seems cheap”
“This lamp does not work”
“Stops working after a month or so”
“which makes it harder to paint”
“Colors are very faint”
“Leaked all over”
“Not worth the price”
“Sticky and Bumpy”