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53

gel x nail tips

Worth a look

Shows low returns (1.2%), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.

Market size 89Growth 20Conversion 42Competition 82Returns 90Price range 52Avg price 41Brand share 18Review moat 22Quality gap 40

Returns

Great1.2%

return rate — above 6% kills the launch gate

Market size

Great$1.7M

$1.7M/yr · 4.5M searches

Competition

Great33%

top-5 click share — an open shelf

Price range

Good$4.86–$26.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Avg price

Okay$10.90

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad8,959.19

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-10.2%

90-day search growth — must beat 0% to launch

Brand share

Bad93%

top-5 brand share — brand-locked demand

Competition

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

12 falling

Sellers

28

Top-5 brand share

93%

Open market

5%

  • UNA GELLA38%
  • beetles Gel Polish31%
  • APRÉS17%
  • ranrose4%
  • modelones3%
  • Cycullinyt2%
  • Open — no brand owns it (6 brands, 5%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$50K6%$99K9%$149K12%$198K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 54 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.2% search growth over the last 90 days.
120K80KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Amazing quality”

Durability12%

“Cute and durable”

Size-Overall11%

“I like that they fit like a glove”

Ease Of Use8%

“Ease of use”

Value For Money8%

“Money well spent”

Shape/Style5%

“Good shape”

Ease Of Application5%

“Easy to apply”

Thickness4%

“Good thickness”

Adhesion/Stickiness3%

“has great adhesion”

Advertised Vs Actual Product3%

“As advertised”

What buyers complain about

Size-Overall20%

“Very long”

Durability9%

“Break easily”

Adhesion/Stickiness7%

“Wont stick”

Smell6%

“Chemical smell”

Strength6%

“Not sturdy”

Thickness5%

“Too thick”

Quality-Overall4%

“Quality control issues”

Shape/Style3%

“Wrong shape”

Value For Money3%

“Not worth the price”

Advertised Vs Actual Product2%

“Not as described”

Top return reasons

Size-Overall39%
Advertised Vs Actual Product13%
Shape/Style9%
Adhesion/Stickiness6%
Functionality-Overall5%
Quality-Overall4%
Strength3%
Value For Money2%
Color2%
Smell2%