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63

gel nail strips

Worth a look

Shows a fragmented shelf (top 5 take 17% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 66Growth 60Conversion 37Competition 96Returns 95Price range 41Avg price 61Brand share 1Review moat 70Quality gap 78

Competition

Incredible17%

top-5 click share — an open shelf

Returns

Incredible1.0%

return rate — above 6% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good717.96

avg incumbent reviews — the moat a new listing must climb

Market size

Good$651K

$651K/yr · 1.7M searches

Avg price

Good$13.36

avg listing price — sweet spot $15–$100

Growth

Good+35.6%

90-day search growth — must beat 0% to launch

Price range

Okay$6.90–$20.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

Brands

6 falling

Sellers

25

Top-5 brand share

100%

Open market

0%

  • heyhae79%
  • Color Street18%
  • Dashing Diva1%
  • Maitys1%
  • mwellewm0%
  • JERCLITY0%
  • Open — no brand owns it (0%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$13K4%$26K6%$39K8%$52K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 108 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +35.6% search growth over the last 90 days.
70K50KSpike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 2.4×