gel nail polish
Launch itA $15.7M/yr market growing +4.3% this quarter with returns at 1.2% — clears our launch bar.
Market size
Incredible$15.7M$15.7M/yr · 43.8M searches
Returns
Great1.2%return rate — above 6% kills the launch gate
Competition
Great28%top-5 click share — an open shelf
Price range
Great$1.35–$88.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.17avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good71%top-5 brand share — brands hold most of the demand
Growth
Okay+4.3%90-day search growth — must beat 0% to launch
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Review moat
Bad18,308.75avg incumbent reviews — the moat a new listing must climb
Competition
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
21 falling
Sellers
96
Top-5 brand share
71%
Open market
25%
- beetles Gel Polish46%
- JODSONE9%
- VANREESA6%
- Sally Hansen6%
- GAOY5%
- modelones4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 73 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Beetles Summer Gel Polish Set - Fingertip Palette 32 Colors Polish Set with Base Top Coat Pink Red Blue Purple Brown Yellow Green Black White UV LED Lamp Nails Gifts for Women
beetles Gel Polish$21.694.3★25,376 rev
beetles Gel Polish Whispers of Love Jelly Gel Nail Polish Set - 6 Colors Milky White Nude Pink Neutral Sheer Translucent Soak Off UV Gel Nail Kit Nail Concealer for Salon DIY Manicure Gift Women
beetles Gel Polish$9.554.5★20,276 rev
Beetles 44pcs Gel Nail Polish Set - 36 Colors Colorful Muse Gel Polish Kit Pink Nude Red Yellow Green Black White Glitter Nail Kit Base Top Coat UV LED Needed Salon DIY Home Gift for Women
beetles Gel Polish$25.384.5★27,484 rev
VANREESA 60 Pcs Gel Nail Polish Set 55 Colors Gel Polish with Base Coat & 4 Effects Top Coat Full-Color Nail Polish Set All Seasons Nail Kit Gifts for Women Girls Nail Salon at Home
VANREESA$21.634.4★1,200 rev
Beetles Gel Nail Polish Kit with U V Light - 80Pcs Color Enchantment 55 Colors Gel Nail Kit with Everything Base Top Coat Beginner Starter at Home Nails Kit Manicure DIY Salon Tools Gifts for Women
beetles Gel Polish$26.044.3★25,376 rev
Newest
by launch date
GELLEN 24pcs Gel Nail Polish Set 20 Colors UV Gel Polish Red Blue Green Hema TMPTA TPO 3-free with Base Coat and Glossy Matte Cateye Top Coat All Seasons NailGel for Christmas Gift Women Girls
GELLEN$12.80246 rev
COSCELIA 40PCS Gel Nail Polish Set 36 Colors Summer Gel Polish Set with Glossy Matte Sliver Top Base Coat Nude Red Brown White Blue Pastel All Seasons Colors Soak Off Gels Gifts for Women
COSCELIA$15.37156 rev
OPI GelColor Bubble Bath | Sheer Nude Pink Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz
OPI$21.52624 rev
Beetles Deal Box Gel Nail Polish Kit with U V Light - 32 Colors Studio Essentials Gel Polish 68 Pcs Nail Kit with TPO & HEMA Free Base Coat Cat Eye Top Coat Home Salon DIY Nails Tools Gifts for Women
beetles Gel Polish$35.3254 rev
Beetles Gel Nail Polish Set 63 PCS 55 Colors Gel Polish Kit with Base Coat Glossy Matte Top Coat Nail Art Stickers and Brush Pink Red Blue Green Nude Soak Off UV LED for DIY Home Manicure
beetles Gel Polish$31.1622,863 rev
Trending
90-day click momentumBeetles Deal Box Gel Nail Polish Kit with U V Light - 32 Colors Studio Essentials Gel Polish 68 Pcs Nail Kit with TPO & HEMA Free Base Coat Cat Eye Top Coat Home Salon DIY Nails Tools Gifts for Women
beetles Gel Polish$35.324.2★
essie Nail Polish Glossy Shine Soft Pastel Pink Fiji 0.46 Ounce
essie$7.884.5★
OPI Nail Lacquer Cajun Shrimp | Opaque Bright Orange Crme Chip Resistant Nail Polish | Fast Drying Streak Free
OPI$11.384.6★
Beetles Summer Gel Polish Set - Rustic Sonata 25 Colors Yellow Orange Blue Pink Bright Gel Polish with Base Coat Glossy & Matte Top Coat DIY Salon Soak Off UV Led Nails 4th of July
beetles Gel Polish$17.124.5★
Sally Hansen Hard as Nails Heart of Stone Long Lasting Chip Resistant Opaque Shiny Pink Nail Polish
Sally Hansen$2.164.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing color”
“good quality tools”
“Great purchase for the price”
“Easy and effective”
“it stays on so well”
“The finish is glossy”
“Exactly what I ordered”
“Application is easy”
“It works pretty well”
“Nice and shiny”
What buyers complain about
“super big”
“Darker than expected”
“Cheap quality”
“Allergic Reaction”
“Didnt last”
“doesn't work as described”
“Super thick”
“Almost dried up”
“Leaked”
“False Information”