gel foundation
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 6% kills the launch gate
Avg price
Great$20.49avg listing price — sweet spot $15–$100
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Price range
Great$6.82–$39.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-0.4%90-day search growth — must beat 0% to launch
Market size
Bad$85K$85K/yr · 58K searches
Review moat
Bad10,683.92avg incumbent reviews — the moat a new listing must climb
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
11
Top-5 brand share
100%
Open market
0%
- Gelish92%
- Vishine4%
- beetles Gel Polish4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gelish Foundation Base Gel - 1310002
Gelish$24.274.8★722 rev
Gelish Foundation Flex UV/LED Soak-Off Rubber Base Gel Nail Clear 15mL
Gelish$16.654.5★837 rev
Gelish Essentials Foundation Base & Top It Off Sealer Gel Set Dynamic Duo 15mL
Gelish$32.684.6★1,693 rev
Gelish Fantastic Four Essentials Kit Gel Nail Polish Long-Lasting 15 mL
Gelish$39.374.7★7,594 rev
Gelish MINI Foundation Soak-Off UV/LED Gel Nail Polish Base Coat 9mL
Gelish$17.874.5★454 rev
Newest
by launch date
Beetles No Wipe Base Coat Gel Polish 15ml for Gel Polish Soak Off LED Lamp Base Coat Upgraded Formula Long-Lasting DIY Home and Nail Salon
beetles Gel Polish$6.821,499 rev
Gelish Foundation Flex UV/LED Soak-Off Rubber Base Gel Nail Clear 15mL
Gelish$16.65837 rev
Gelish Foundation Flex UV/LED Soak-Off Rubber Base Gel Nail Light Nude 15mL
Gelish$16.20837 rev
Gelish MINI Foundation Soak-Off UV/LED Gel Nail Polish Base Coat 9mL
Gelish$17.87454 rev
Beetles 2 Pcs 15ml No Wipe Gel Top Coat and Base Coat Set - Shine Finish and Long Lasting Soak Off LED Nail Lamp Gel Base Top Coat Stay Lock Shine Duo Finish Nail Art Design Manicure Gifts for Women
beetles Gel Polish$7.36103,342 rev
Trending
90-day click momentumGelish Fantastic Four Essentials Kit Gel Nail Polish Long-Lasting 15 mL
Gelish$39.374.7★
Gelish Foundation Base Gel - 1310002
Gelish$24.274.8★
Gelish Foundation Flex UV/LED Soak-Off Rubber Base Gel Nail Light Nude 15mL
Gelish$16.204.5★
Gelish Dynamic Duo Soak Off Gel Nail Polish - Foundation Base and Top Sealer
Gelish$32.524.6★
Gelish Essentials Foundation Base & Top It Off Sealer Gel Set Dynamic Duo 15mL
Gelish$32.684.6★
Demand
Weekly Amazon search volume, last 19 weeks — -0.4% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“the quality is consistent every time”
“Totally worth the price”
“Very durable”
“Easy to use”
“Smooth shiny & Im impressed”
“does the job well”
“Applies nicely”
“Very smooth finish”
“As shown”
“Great for thin nails”
What buyers complain about
“It starts as an itch”
“Couldn't get it opened, it broke”
“Sticky and Bumpy”
“Not good quality”
“takes forever to dry”
“Extremely Thick”
“it was ineffective”
“Not great shine”
“Smell”
“The price is just too good”