garrison home hand soap
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Avg price
Incredible$32.82avg listing price — sweet spot $15–$100
Price range
Great$7.63–$49.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,654.52avg incumbent reviews — the moat a new listing must climb
Market size
Bad$92K$92K/yr · 115K searches
Growth
Bad-7.5%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
140
Top-5 brand share
97%
Open market
2%
- Home & Body Company77%
- Newport + Home Hand Soap Co8%
- JAROFUREL7%
- FineVine3%
- Mrs. MEYER'S2%
- AnatoliaDaphne2%
- Open — no brand owns it (1 brand, 2%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newport Home Hand Soap Wild Lavender and Rosemary Mint 21.5 fl oz Set of 4 Home and Body Co
Home & Body Company$34.194.6★208 rev
Home & Body Company Soap Culture 41 Hand Soap Collection 21.5 fl oz x 4
Home & Body Company$34.494.4★182 rev
Perugia Italian Deruta Hand Soap - 21.5 fl oz Bottles - 8 pack - Lavendar Sweet Orange Lemon Verbana and Olive Thyme
Home & Body Company$49.074.7★692 rev
Soap Tiles Hand Soap | Home and Body Company | 21.5 fl oz Bottles | 4 Pack | Sweet Orange | Olive Thyme | Pomegranate | Meyer Lemon
Home & Body Company$34.244.5★160 rev
4 Bottles Newport + Home Hand Soap 2 Rosemary Mint 2 Wild Lavender 16oz Infused with Essential Oil By Home & Body Co
JAROFUREL$30.464.2★900 rev
Newest
by launch date
Home and Body Company Botanical + Herbal Hand Soap 19.5FL/605ml Infused with Essential Oils Made in a Amber GLASS BOTTLE (FRENCH LAVENDER)
Home & Body Company$20.2030 rev
Home & Body Company Lady Bee Hand Soap Set 4 Pack with Eucalyptus Lavender Tea Tree Mint Honey Almond Scents 21.5 fl oz Each with Pump Dispenser
Home & Body Company$34.8929 rev
Home & Body Company Perugia Italian Deruta Hand Soap Refill Set White Jasmine and Coconut Citrus Scents 64 Fl Oz Bottles 2-Pack
Home & Body Company$34.8523 rev
Apothecary 101 Glass Hand Soap Set Sea Salt Verbena Huckleberry Lily Rose Coconut Citrus 16 Fl Oz Bottles Home and Body Company
Home & Body Company$39.6630 rev
Home & Body Company Dolce Breeza Hand Soap 8 pack 4 Scents - Cherry Blossom Olive Thyme French Lavender Meyer Lemon Pump Bottles 21.5oz bottles
Home & Body Company$49.2339 rev
Trending
90-day click momentumHome and Body Company Botanical + Herbal Hand Soap 19.5FL/605ml Infused with Essential Oils Made in a Amber GLASS BOTTLE (FRENCH LAVENDER)
Home & Body Company$20.204.1★
Apothecary 101 Glass Hand Soap Set Sea Salt Verbena Huckleberry Lily Rose Coconut Citrus 16 Fl Oz Bottles Home and Body Company
Home & Body Company$39.664.1★
Home & Body Company Perugia Italian Deruta Hand Soap Refill Set White Jasmine and Coconut Citrus Scents 64 Fl Oz Bottles 2-Pack
Home & Body Company$34.854.4★
Home & Body Company Lady Bee Hand Soap Set 4 Pack with Eucalyptus Lavender Tea Tree Mint Honey Almond Scents 21.5 fl oz Each with Pump Dispenser
Home & Body Company$34.894.1★
Home & Body Company Soap Culture 41 Hand Soap Collection 21.5 fl oz x 4
Home & Body Company$34.494.4★
Demand & seasonality
Weekly Amazon search volume, last 99 weeks — -7.5% search growth over the last 90 days.Peak months: May, Jun, Sep · busiest ÷ quietest = 2.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent lavender scent”
“The quality is awesome, the scent is fantastic, super gentle and effective”
“Good value”
“smooth”
“The soap cleans well”
“The pump dispensers work smoothly”
“Does clean well”
“Gift for my son”
“Very Moisturizing”
“The actual soap itself is pretty good: lathers well”
What buyers complain about
“Bad smell”
“Leaked all over”
“These are 2 huge”
“Too expensive”
“its not a moisturizing soap”
“Sometimes, you get soap that is too thick for the pump,”
“Dont recommend, very watery”
“Too many chemicals”
“Very deceiving”
“Plunger hard to get working to get soap out”