gaoy gel nail polish
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 6% kills the launch gate
Market size
Good$792K$792K/yr · 2.2M searches
Price range
Good$5.84–$38.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Avg price
Good$13.17avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,415.43avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
2 rising
Sellers
3
Top-5 brand share
100%
Open market
0%
- GAOY99%
- Qekoma1%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 35 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GAOY 42 Pcs Gel Nail Polish Kit Pink White Red Jelly Nude Colors All Seasons Gel Nail Polish Set with Glossy & Matte Top Coat and Base Coat for DIY Manicure at Home
GAOY$36.014.6★1,636 rev
GAOY Sheer Light Pink Gel Nail Polish 16ml Jelly Milky White Peach Translucent Color 1352 UV Light Cure Gel Polish for Nail Art DIY Manicure and Pedicure at Home
GAOY$7.784.4★12,989 rev
GAOY 16ml 2 Pcs Glassy Gel Top Coat and Base Coat Set No Wipe Foundation Combination for UV Light Cure Nail Polish
GAOY$6.854.6★8,574 rev
GAOY 60 Pcs Gel Nail Polish Set 55 Colors All Season Gel Polish Kit Red Nude Black White Pink with 5 Pcs Soak off Base Glossy Matte Glitter Top Coat & Builder for Nail Art DIY Manicure at Home
GAOY$25.694.3★94 rev
GAOY 2 Pcs 16ml No Wipe Gel Top Coat Glassy Clear Gel Top Coat High Gloss Finish for UV Light Cure Nail Polish
GAOY$6.994.7★3,501 rev
Newest
by launch date
GAOY Nail Dehydrator and Primer 2 Pcs Acid-Free Natural Nail Prep Dehydrate and Bond Primer Set for Gel Nail Polish
GAOY$7.75283 rev
GAOY Brown Chameleon Cat Eye Gel Nail Polish Kit with Magnet 6 Colors Glitter Holographic Nail Polish Set UV Cure Gel for DIY Manicure at Home Aurora Veil
GAOY$13.71214 rev
GAOY 23 Pcs Gel Nail Polish Set 20 Colors Gel Polish Kit Red Black White Blue Purple with 3 Pcs Soak off Base Glossy Matte Top Coat for Nail Art DIY Manicure at Home
GAOY$11.0399 rev
GAOY Colored Builder Base 30g with a Brush 4-in-1 Long Lasting Nail Builder Gel Nude Pink Natural Jelly Soak Off UV Light Cure Nail Strengthening Light Pink
GAOY$9.77373 rev
GAOY 108 Pcs Gel Nail Polish Set 100 Colors All Season Gel Polish Kit Red White Black Purple Green with 8 Pcs Soak off Base Glossy Matte Top Coat & Builder for Nail Art DIY Manicure at Home
GAOY$38.4084 rev
Trending
90-day click momentum
Mens Fashion Polo Shirts Classic Short Sleeve Lightweight Button Cotton T-Shirt Casual Golf Tee Tops with Pocket
Qekoma$23.864.3★
GAOY Colored Builder Base 30g with a Brush 4-in-1 Long Lasting Nail Builder Gel Nude Pink Natural Jelly Soak Off UV Light Cure Nail Strengthening Light Pink
GAOY$9.774.5★
GAOY Nail Dehydrator and Primer 2 Pcs Acid-Free Natural Nail Prep Dehydrate and Bond Primer Set for Gel Nail Polish
GAOY$7.754.7★
GAOY 60 Pcs Gel Nail Polish Set 55 Colors All Season Gel Polish Kit Red Nude Black White Pink with 5 Pcs Soak off Base Glossy Matte Glitter Top Coat & Builder for Nail Art DIY Manicure at Home
GAOY$25.694.3★
GAOY 23 Pcs Gel Nail Polish Set 20 Colors Gel Polish Kit Red Black White Blue Purple with 3 Pcs Soak off Base Glossy Matte Top Coat for Nail Art DIY Manicure at Home
GAOY$11.034.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.3% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Colors are as described”
“the bottle itself is great quality”
“Easy to work with”
“Good value for money”
“its holding up well”
“Nice and shiny”
“Love the finish”
“Easy to apply”
“Very effective”
“As advertised”
What buyers complain about
“colors are not accurate”
“Broke in 2 months”
“Bad quality”
“has arrived leaking quite a bit”
“just wish the bottles werent quite so small”
“Arrived too thick”
“Hard to open”
“Smells like fish”
“Does t stick”
“Didn't work”