funny bunny gel nail polish
Worth a lookShows low returns (1.3%), but a deep review moat (12,530 avg reviews) keeps it on the watch list.
Returns
Great1.3%return rate — above 6% kills the launch gate
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Market size
Good$607K$607K/yr · 902K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Price range
Okay$6.01–$21.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Avg price
Okay$9.88avg listing price — sweet spot $15–$100
Growth
Okay+3.5%90-day search growth — must beat 0% to launch
Review moat
Bad12,530.42avg incumbent reviews — the moat a new listing must climb
Competition
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
20
Top-5 brand share
83%
Open market
12%
- beetles Gel Polish20%
- OPI20%
- Double Rhythm18%
- GAOY13%
- modelones12%
- DAISY DND5%
- Open — no brand owns it (5 brands, 12%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Beetles Milky White Gel Nail Polish - 15ml Neutral Jelly Nude Nail Polish Base Color Nail Concealer Sheer Translucent Effect Soak Off UV LED French Nail Art Salon DIY Manicure Gift for Women 0.5Oz
beetles Gel Polish$6.344.5★13,080 rev
OPI GelColor Funny Bunny | Sheer Soft White Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz
OPI$21.554.5★426 rev
Double Rhythm 15ML Gel Nail Polish Pure Sheer Same Color Same Bottle Gel Polish Art Manicure Salon DIY at Home for Women (Milky White-A1075)
Double Rhythm$6.874.4★7,147 rev
modelones Milky White Gel Nail Polish Nail Polish Natural Color Translucent Jelly Soak Off LED Clear Coat Soap Nails Art White French Gel Polish15 ML
modelones$6.024.4★3,322 rev
GAOY Jelly Gel Nail Polish 16ml Sheer Translucent Soak Off Gel Polish UV Light Cure for Nail Art DIY 2899 Jelly White
GAOY$6.834.4★12,989 rev
Newest
by launch date
Makartt Milky White Gel Nail Polish: 15ML Hema-Free Neutral Jelly White Nail Polish Sheer Translucent Effect Soak Off UV LED Nail Art Manicure DIY Home Salon Gift for Women
Makartt$6.162,902 rev
OPI GelColor Bubble Bath | Sheer Nude Pink Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz
OPI$21.52624 rev
OPI GelColor Funny Bunny | Sheer Soft White Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz
OPI$21.55426 rev
Beetles Milky White Gel Top Coat 15ML - 2-in-1 No Wipe Top Coat Gel Nail Polish Non Yellowing White Shine Finish and Long Lasting Soak Off UV LED Nail Lamp Nails Art Design Manicure Gifts for Women
beetles Gel Polish$8.3256 rev
modelones White Gel Nail Polish 6 Colors Milky White Cat Eye Gel Polish Set with Magnet Nude Jelly Soak Off Nail Kit Manicure DIY Nail Art Salon Home Gift
modelones$9.6921,797 rev
Trending
90-day click momentum
DND DC Gel Polish Set Sheer Collection UV/LED Gel Polish and Air Dry Nail Lacquer Matching Chip-Free Polish Duo 2439 Milky White 0.5 Fl Oz
DAISY DND$16.814.5★
Makartt Milky White Gel Nail Polish: 15ML Hema-Free Neutral Jelly White Nail Polish Sheer Translucent Effect Soak Off UV LED Nail Art Manicure DIY Home Salon Gift for Women
Makartt$6.164.6★
Beetles Milky White Gel Top Coat 15ML - 2-in-1 No Wipe Top Coat Gel Nail Polish Non Yellowing White Shine Finish and Long Lasting Soak Off UV LED Nail Lamp Nails Art Design Manicure Gifts for Women
beetles Gel Polish$8.324.2★
DND DC Gel Polish Set White Collection UV/LED Gel Polish and Air Dry Nail Lacquer Matching Chip-Free Polish Duo 057 White Bunny 0.5 Fl Oz
DAISY DND$16.804.4★
Vishine Gel Nail Polish Milky Calm White Nail Art Opal Jelly Polish UV LED Soak Off Manicuring Varnish 15ML
Vishine$6.944.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.5% search growth over the last 90 days.Peak months: Feb, Apr, May, Jun · busiest ÷ quietest = 3.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Colors are as described”
“Awesome quality”
“Easy application”
“Easy to use”
“It is durable”
“Worth the price”
“Smooth finish”
“Like it stays ever so slightly soft”
“Exactly what I wanted”
“The gel is super thick”
What buyers complain about
“Not the right color”
“the formula was thick”
“cheap quality”
“still felt sticky”
“the durability just wasnt there for me”
“dried”
“Allergic Reaction”
“Not worth the price”
“very misleading”
“has a very strong unpleasant smell to it”