fall nail polish colors
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Growth
Okay+17.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.08avg listing price — sweet spot $15–$100
Review moat
Bad13,561avg incumbent reviews — the moat a new listing must climb
Market size
Bad$50K$50K/yr · 135K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$8.08–$8.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 falling
Sellers
24
Top-5 brand share
100%
Open market
0%
- essie100%
Product shelf
The 1 tracked product in this niche.
Top sellers
by 90-day click share
Newest
by launch dateTrending
90-day click momentumDemand
Weekly Amazon search volume, last 36 weeks — +17.4% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“compared to alternatives, it's held up better”
“The only Essie nail polish I prefer to other brands”
“.Been cleaning, opening cardboard boxes/tight plastics, etc”
“This solid matte shade tho they really did a great job”