fall gel nail polish
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 6% kills the launch gate
Competition
Great27%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$5.66–$36.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.54avg listing price — sweet spot $15–$100
Market size
Okay$183K$183K/yr · 1.1M searches
Review moat
Bad4,692.61avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Brand share
Bad99%top-5 brand share — brand-locked demand
Competition
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
7 falling
Sellers
13
Top-5 brand share
99%
Open market
0%
- Born Pretty92%
- beetles Gel Polish3%
- GAOY2%
- modelones1%
- VANREESA1%
- Pretty Diva1%
- Open — no brand owns it (1 brand, 0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 72 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Born Pretty 9D Cat Magnetic Eye Gel Nail Polish Holographic Rainbow Gel Polish Blue Purple Soak Off U V LED Gel Polish Nail Art Design Manicure Salon DIY Home 15ML
Born Pretty$7.193.9★5,058 rev
Born Pretty Gel Top Coat 15ml Gloss Base and Top Coat Set No Wipe Super Top Gel Not Chip or Peel and Long Lasting Base Gel Top Gel for Nail Art
Born Pretty$5.894.5★905 rev
Born Pretty Cat Magnetic Gel Nail Polish 9D Chameleon Holorgraphic Cat Magnetic Eye Gel Polish Glitter Gel Polish Set 6PCS
Born Pretty$14.704.0★2,550 rev
Born Pretty Nude Gel Nail Polish Jelly Light Nude Gel Polish Sheer Translucent Skin Stone Natural Long Lasting Soak Off Gel Polish Nail Art DIY 15ML
Born Pretty$7.074.3★1,123 rev
BORN PRETTY 15ML Cat Magnetic Eye Gel Nail Polish Rainbow Aurora Holographic Gel Polish Red Orange Blue Blazing Sky Colors Glitter Magnetic Nail Polish Nails Art Manicure Salon DIY
Born Pretty$9.944.0★1,572 rev
Newest
by launch date
Born Pretty Neon Gel Nail Polish 23Pcs Spring Summer Hot Pink Fluorescent Green Yellow Pastel Macaron Candy Sweet Colors Gel Polish Kit with Base&Glossy Matte Top Coat
Born Pretty$10.361,288 rev
Born Pretty Nude Gel Nail Polish Nude Pink Red Skin Tone Natural Colors Gel Polish Kit for Salon Manicure and Nail Art DIY at Home Valentines Day Gift
Born Pretty$10.303,258 rev
Born Pretty Nude Pink Gel Nail Polish Set 6 Colors Skin Tone Pastel Nude Solft Light Pink Rose Red Netural Gel Polish Soak off U v Gel Polish Kit for Salon Manicure and Nail Art DIY at Home
Born Pretty$9.616,187 rev
Born Pretty Pink Cat Magnetic Eye Gel Nail Polish 6 Colors Jelly Nude Light Pink Glass Crystal Glitter Shimmer Magnetic Gel Polish Soak Off U V Gels Valentines Day Manicure Collection
Born Pretty$11.222,550 rev
Born Pretty Spring Summer Cat Magnetic Eye Gel Nail Polish Set 6 Colors Water Light Jelly Pastel Shimmer Glitter Glass Crystal Magnetic Gel Polish Soak Off U V Gels for Salon DIY 7ML
Born Pretty$11.09545 rev
Trending
90-day click momentumBorn Pretty Nude Pink Gel Nail Polish Set 6 Colors Skin Tone Pastel Nude Solft Light Pink Rose Red Netural Gel Polish Soak off U v Gel Polish Kit for Salon Manicure and Nail Art DIY at Home
Born Pretty$9.614.3★
Born Pretty Fruit Colors Cat Magnetic Eye Gel Nail Polish Set 6 Colors Spring Summer Rose Pink Green Grape Purple Crystal Glass Magnetic Shimmer Glitter Gel Polish for Salon Manicure DIY 7ML
Born Pretty$16.074.0★
BORN PRETTY 15ML Cat Magnetic Eye Gel Nail Polish Rainbow Aurora Holographic Gel Polish Red Orange Blue Blazing Sky Colors Glitter Magnetic Nail Polish Nails Art Manicure Salon DIY
Born Pretty$9.944.0★
Born Pretty Nude Gel Nail Polish Nude Pink Red Skin Tone Natural Colors Gel Polish Kit for Salon Manicure and Nail Art DIY at Home Valentines Day Gift
Born Pretty$10.304.4★
Born Pretty Neon Gel Nail Polish 23Pcs Spring Summer Hot Pink Fluorescent Green Yellow Pastel Macaron Candy Sweet Colors Gel Polish Kit with Base&Glossy Matte Top Coat
Born Pretty$10.364.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.4% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 86.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Color is pretty”
“The bottle looks good quality”
“Easy to use”
“Great value”
“provide a smooth finish”
“As Described”
“have the perfect shine”
“Its application is amazing”
“they can be used all year long”
“Nice to paint nails with”
What buyers complain about
“Too dark”
“False advertising”
“This is thicker than some other gels”
“DOESNT WORK”
“Bottles too small”
“Bad quality”
“not for the price”
“very sticky upon opening”
“Did not last”
“did not dry properly”