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52

fake nail kit

Worth a look

Shows low returns (1.5%), but weak search conversion (1.4%) keeps it on the watch list.

Market size 19Growth 21Conversion 17Competition 83Returns 85Price range 82Avg price 78Brand share 68Review moat 24Quality gap 72

Returns

Great1.5%

return rate — above 6% kills the launch gate

Competition

Great32%

top-5 click share — an open shelf

Price range

Great$6.90–$55.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$16.06

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Review moat

Bad6,635.15

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-7.3%

90-day search growth — must beat 0% to launch

Market size

Bad$77K

$77K/yr · 344K searches

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

26 falling

Sellers

35

Top-5 brand share

64%

Open market

31%

  • beetles Gel Polish21%
  • Teenitor21%
  • Ashowner10%
  • COSCELIA7%
  • Fandamei6%
  • Puyokinm5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$2K6%$5K9%$7K12%$9K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 55 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.3% search growth over the last 90 days.
10K6KSpike '24Holiday '24Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Good quality set”

Color13%

“Colors are beautiful”

Value For Money12%

“Great deal”

Ease Of Use9%

“EASY TO USE”

Durability7%

“Cute and durable”

Size-Overall5%

“Fit great”

Ease Of Application3%

“Easy application”

Adhesion/Stickiness3%

“adhesive is great”

Advertised Vs Actual Product3%

“Does what it says”

Shape/Style2%

“Great shape”

What buyers complain about

Size-Overall15%

“Too short”

Durability8%

“Break easily”

Quality-Overall7%

“Bad quality”

Adhesion/Stickiness7%

“The glue doesn't work”

Color5%

“Color was off”

Allergies4%

“ALLERGIC REACTION”

Functionality-Overall3%

“Does not work well”

Smell3%

“Bad smell”

Thickness3%

“Wasnt as thick as I expected”

Advertised Vs Actual Product3%

“False Advertisement”

Top return reasons

Size-Overall27%
Advertised Vs Actual Product12%
Functionality-Overall9%
Color7%
Quality-Overall7%
Adhesion/Stickiness6%
Shape/Style4%
Leak-Proof3%
Defective Material/Parts3%
Paint Quality2%