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65

eyebrow tint

Worth a look

Shows a $3.2M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 96Growth 21Conversion 45Competition 64Returns 93Price range 72Avg price 82Brand share 73Review moat 25Quality gap 81

Market size

Incredible$3.2M

$3.2M/yr · 5.1M searches

Returns

Great1.1%

return rate — above 6% kills the launch gate

Avg price

Great$17.76

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Price range

Good$5.71–$39.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Review moat

Bad4,118.43

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-7.8%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

27 rising

Sellers

65

Top-5 brand share

61%

Open market

35%

  • CLIONE PRIME16%
  • Godefroy16%
  • Ardell15%
  • Refectocil8%
  • WEILNELL5%
  • --4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$130K8%$259K12%$389K16%$519K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 40 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.8% search growth over the last 90 days.
120K80KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Color15%

“True color”

Ease Of Use15%

“Ease of use”

Quality-Overall14%

“I love the quality of this kit”

Ease Of Application7%

“Easy to apply”

Eyelash Quality6%

“Love my lash and Brow Serum”

Value For Money5%

“Great value”

Durability5%

“It is durable”

Advertised Vs Actual Product4%

“Product as described”

Efficiency4%

“Works really well for small areas like brows”

Instructions/User Manual/Troubleshooting2%

“Instructions are clear”

What buyers complain about

Color23%

“Very light”

Functionality-Overall8%

“Didnt work well”

Durability8%

“It comes off super easily”

Value For Money5%

“not worth the cost”

Allergies4%

“Rash”

Quality-Overall3%

“Not usual quality”

Moist/Dry3%

“Dried up”

Ease Of Application3%

“difficult to apply”

Advertised Vs Actual Product3%

“False advertising”

Color Fading/Discoloration2%

“the tint was discolored - will not be recommending this product or re-purchasing”

Top return reasons

Color39%
Advertised Vs Actual Product13%
Functionality-Overall13%
Moist/Dry4%
Suitability Colored Hair4%
Defective Material/Parts3%
Product Condition3%
Value For Money2%
Durability1%
Size-Overall1%