essie expressie nail polish set
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-4.8%90-day search growth — must beat 0% to launch
Review moat
Bad7,993.33avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.05avg listing price — sweet spot $15–$100
Market size
Bad$0$0/yr · 1K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$6.88–$8.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1
Sellers
32
Top-5 brand share
100%
Open market
0%
- essie100%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
essie Expressie Nail Polish Quick-Dry Lilac Purple Nail Polish Vegan Throw It On 0.33 fl oz
essie$8.424.4★10,364 rev
Essie expressie Quick-Dry Nail Polish 8-Free Vegan Bright Lilac Sk8 With Destiny 0.33 fl oz
essie$8.864.4★10,364 rev
essie expressie Quick-Dry Vegan Nail Polish Dial It Up Collection 234 Skip The Track 0.33 fl oz
essie$6.884.4★3,252 rev
Newest
by launch dateEssie expressie Quick-Dry Nail Polish 8-Free Vegan Bright Lilac Sk8 With Destiny 0.33 fl oz
essie$8.8610,364 rev
essie expressie Quick-Dry Vegan Nail Polish Dial It Up Collection 234 Skip The Track 0.33 fl oz
essie$6.883,252 rev
essie Expressie Nail Polish Quick-Dry Lilac Purple Nail Polish Vegan Throw It On 0.33 fl oz
essie$8.4210,364 rev
Trending
90-day click momentumEssie expressie Quick-Dry Nail Polish 8-Free Vegan Bright Lilac Sk8 With Destiny 0.33 fl oz
essie$8.864.4★
essie Expressie Nail Polish Quick-Dry Lilac Purple Nail Polish Vegan Throw It On 0.33 fl oz
essie$8.424.4★
essie expressie Quick-Dry Vegan Nail Polish Dial It Up Collection 234 Skip The Track 0.33 fl oz
essie$6.884.4★
Demand
Weekly Amazon search volume, last 33 weeks — -4.8% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Love the color”
“Looks great and dries fast”
“Just what I wanted”
“Easy to use & long lasting”
“and have lasting power”
“Great polish”
“The thickness and consistency is perfect, the angled brush when they introduced it a while back was a step up for easier application”
“The thickness and consistency is perfect, the angled brush when they introduced it a while back was a step up for easier application”
What buyers complain about
“NOT PINK- COLOR OFF”
“No coverage”
“However, it does dry quickly”
“Wasn't too pleased with the condition of the product”