emi jay hair clip
Skip itSoft demand (-12.6% this quarter) — this niche doesn't clear our bar today.
Returns
Good2.4%return rate — above 6% kills the launch gate
Review moat
Good1,010.69avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.24avg listing price — sweet spot $15–$100
Price range
Good$7.16–$23.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$174K$174K/yr · 731K searches
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-12.6%90-day search growth — must beat 0% to launch
Competition
Bad78%top-5 click share — a locked-up shelf
Competition
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 falling
Sellers
13
Top-5 brand share
84%
Open market
13%
- OideGuiing39%
- MAORULU17%
- Canitor14%
- Hana Mia10%
- LILIE&WHITE4%
- HAIMEIKANG3%
- Open — no brand owns it (5 brands, 13%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OideGuiing Durable Acetate Hair Clips - 4-Inch Cherry Red Claw Clips for Fine and Thick Hair (Red)
OideGuiing$10.054.5★178 rev
MAORULU Medium Cute Acetate Hair Claw Clip for Women Girls 3 Inch Cherry Red Claw Clips for Thin & Medium Thick Hair Durable French Banana Clip with Gift Box Celluloid Accessories
MAORULU$14.224.6★139 rev
Luxury Creme Claw Clip for Women | Our Large 4 Inch Hair Clip Creates Beautiful Half Ups Secure Updos & Chic Daily Styles | Premium Acetate Claw with Secure Hold & Snag Free Teeth for Easy Styling
Hana Mia$23.304.5★241 rev
Canitor Hair Claw Clips for Women Acrylic Marbled Hair Clips for Thick Thin Hair Emi Cute Hair Accessories Stocking Stuffers Preppy Teen Girl Gifts Trendy Stuff
Canitor$8.904.4★34 rev
Canitor Hair Claw Clips for Women Acrylic Marbled Hair Clips for Thick Thin Hair Emi Cute Hair Accessories Teen Girl Gifts Stocking Stuffers (black pink white)
Canitor$10.414.3★29 rev
Newest
by launch date
Acetate Hair Claw Clip for Women 3.8-Inch Red Polka Dot Big Hair Clips Strong Hold No Slip Claw Clips for Thick or Thin Hair Includes 2 Black Satin Scrunchies
Ivyu$9.7744 rev
Big Claw Hair Clips for Women Hair Jaw Clips Large Hair Claw Clamps Acetate Hair Clip 2 Pack Tortoise/Red
Fsmiling$14.971,423 rev
Canitor Hair Claw Clips for Women Acrylic Marbled Hair Clips for Thick Thin Hair Emi Cute Hair Accessories Teen Girl Gifts Stocking Stuffers (black pink white)
Canitor$10.4129 rev
MAORULU Medium Cute Acetate Hair Claw Clip for Women Girls 3 Inch Cherry Red Claw Clips for Thin & Medium Thick Hair Durable French Banana Clip with Gift Box Celluloid Accessories
MAORULU$14.22139 rev
OideGuiing Durable Acetate Hair Clips - 4-Inch Cherry Red Claw Clips for Fine and Thick Hair (Red)
OideGuiing$10.05178 rev
Trending
90-day click momentum
HERJOUR Retro Oval Cat Eye Sunglasses for Women Y2k Trendy Narrow Sunnies Designer Sun Glasses AR82253
HERJOUR$16.824.4★
Acetate Hair Claw Clip for Women 3.8-Inch Red Polka Dot Big Hair Clips Strong Hold No Slip Claw Clips for Thick or Thin Hair Includes 2 Black Satin Scrunchies
Ivyu$9.774.8★
Big Claw Hair Clips for Women Hair Jaw Clips Large Hair Claw Clamps Acetate Hair Clip 2 Pack Tortoise/Red
Fsmiling$14.974.6★
Canitor Hair Claw Clips for Women Acrylic Marbled Hair Clips for Thick Thin Hair Emi Cute Hair Accessories Teen Girl Gifts Stocking Stuffers (black pink white)
Canitor$10.414.3★
OideGuiing Durable Acetate Hair Clips - 4-Inch Cherry Red Claw Clips for Fine and Thick Hair (Red)
OideGuiing$10.054.5★
Demand & seasonality
Weekly Amazon search volume, last 56 weeks — -12.6% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“well made”
“Holds hair so well super secure”
“Perfect fit for fine hair”
“these fit good”
“Worth it”
“A beautiful color”
“durable, and reliable”
“which add a nice style”
“and comfortable”
“Looks so chic and expensive”
What buyers complain about
“broke”
“It is big”
“cheap made”
“These are not suitable for thick and long hair”
“dont grip as well as I wanted”
“not very strong”
“pretty uncomfortable”
“Feels expensive”
“Feels really cheap and tacky, doesnt really hold my hair up very well”
“one came broken”