Skip to content
45

ekos hand cream

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 24Growth 30Conversion 10Competition 90Returns 87Price range 27Avg price 95Brand share 1Review moat 71Quality gap 38

Avg price

Incredible$34.85

avg listing price — sweet spot $15–$100

Competition

Great25%

top-5 click share — an open shelf

Returns

Great1.4%

return rate — above 6% kills the launch gate

Review moat

Good650.13

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+3.8%

90-day search growth — must beat 0% to launch

Price range

Okay$11.94–$321.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$95K

$95K/yr · 359K searches

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Brands

6 flat

Sellers

29

Top-5 brand share

100%

Open market

0%

  • natura81%
  • Natura9%
  • Bagues7%
  • NATIVA SPA O BOTICÁRIO2%
  • Natura Onecoat1%
  • Natura Health Products0%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$2K4%$4K6%$6K8%$8K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 69 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.8% search growth over the last 90 days.
10K6KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Smell44%

“Amazing scent”

Quality-Overall12%

“Excellent product”

Moist/Dry8%

“Great Moisturizer”

Soft Feel5%

“Skin is smooth”

Value For Money4%

“this is cheaper”

Durability3%

“I hope it's durable”

Suitability Dry Skin3%

“moisturizers your skin”

Advertised Vs Actual Product2%

“does what it says”

Absorbency2%

“It is absorbent”

Ease Of Use2%

“Ease of use”

What buyers complain about

Smell33%

“Doesnt smell that good”

Value For Money17%

“not worth the money”

Natural Resource Wastage4%

“a loss of money”

Durability4%

“Doesn't last long”

Material Quality4%

“The plastic feel is more like maybe 50 dollars plastic not turf feeling at all”

Coverage3%

“Disappointing coverage”

Quality-Overall3%

“Quality control is lacking from this company”

Moist/Dry2%

“I didnt find it hydrating”

Ease Of Use2%

“Containers are tuff to open”

Ease Of Cleaning2%

“Dirty product”

Top return reasons

Smell46%
Advertised Vs Actual Product11%
Leak-Proof8%
Size-Overall7%
Product Condition6%
Value For Money4%
Hard Feel2%
Functionality-Overall2%
Color2%
Moist/Dry2%