dnd top coat
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Price range
Incredible$16.50–$16.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.56avg listing price — sweet spot $15–$100
Market size
Good$495K$495K/yr · 325K searches
Review moat
Bad4,463avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 falling
Sellers
2
Top-5 brand share
100%
Open market
0%
- DAISY DND100%
Product shelf
All 2 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DND DC Base Gel and Top Gel Polish No Cleanse Set UV/LED GelBase Polish 800 and No Cleanse Top Coat 900 Salon Professional Gel Polish Duo 0.6 Fl Oz Each
DAISY DND$16.614.7★4,463 rev
DND Base Gel and Top Gel Polish No Cleanse Set UV/LED GelBase Polish 500 and No Cleanse Top Coat 600 Professional Gel Polish Duo 0.5 Fl Oz Each
DAISY DND$16.504.7★4,463 rev
Newest
by launch dateDND DC Base Gel and Top Gel Polish No Cleanse Set UV/LED GelBase Polish 800 and No Cleanse Top Coat 900 Salon Professional Gel Polish Duo 0.6 Fl Oz Each
DAISY DND$16.614,463 rev
DND Base Gel and Top Gel Polish No Cleanse Set UV/LED GelBase Polish 500 and No Cleanse Top Coat 600 Professional Gel Polish Duo 0.5 Fl Oz Each
DAISY DND$16.504,463 rev
Trending
90-day click momentumDND DC Base Gel and Top Gel Polish No Cleanse Set UV/LED GelBase Polish 800 and No Cleanse Top Coat 900 Salon Professional Gel Polish Duo 0.6 Fl Oz Each
DAISY DND$16.614.7★
DND Base Gel and Top Gel Polish No Cleanse Set UV/LED GelBase Polish 500 and No Cleanse Top Coat 600 Professional Gel Polish Duo 0.5 Fl Oz Each
DAISY DND$16.504.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.1% search growth over the last 90 days.Peak months: Jan, Feb, Mar, Apr, Jul, Sep, Oct, Dec · busiest ÷ quietest = 15.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Quality of gel is good”
“Durable”
“Very good finish”
“Affordable”
“Super shiny”
“application went perfectly”
“Good color”
“Good coverage”
“Good Adhesion”
“Easy to use”
What buyers complain about
“it started to chip after week one”
“see particles that are not clean”
“Sticky and tacky”
“Dont buy if you cant stand strong chemical odors”
“paid me less than what I paid for this duo of DND”
“Not the best”
“kids-still not lifting”
“The bottles are huge”
“not as thick or smooth”
“Kept peeling and chipping”