dnd gel nail polish
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Avg price
Great$15.51avg listing price — sweet spot $15–$100
Market size
Good$730K$730K/yr · 4.7M searches
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$5.80–$21.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+6.2%90-day search growth — must beat 0% to launch
Review moat
Bad5,927.48avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
5 rising
Sellers
10
Top-5 brand share
100%
Open market
0%
- DAISY DND91%
- beetles Gel Polish4%
- Morovan2%
- JODSONE2%
- GAOY1%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 29 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DND Gel Polish Set Pink Collection UV/LED Gel Polish and Air Dry Nail Lacquer Matching Chip-Free Polish Duo 601 Ballet Pink 0.5 Fl Oz
DAISY DND$16.444.5★16,585 rev
DND DC Base Gel and Top Gel Polish No Cleanse Set UV/LED GelBase Polish 800 and No Cleanse Top Coat 900 Salon Professional Gel Polish Duo 0.6 Fl Oz Each
DAISY DND$16.614.7★4,463 rev
DND Gel Polish Set - 1 each of Red Gel Polish and Red Nail Polish 430 Ferrari Red 0.5 Fl Oz
DAISY DND$16.484.5★2,004 rev
DND DC Gel Polish Set 031 Milky Blue 0.5 Fl Oz
DAISY DND$16.604.7★1,211 rev
DND DC Gel Polish Set White Collection UV/LED Gel Polish and Air Dry Nail Lacquer Matching Chip-Free Polish Duo 056 White Chalk 0.5 Fl Oz
DAISY DND$16.554.4★1,514 rev
Newest
by launch date
JODSONE 15ML Gel Nail Polish Remover No Need Soaking or Wrapping Gel Remover for Nails 3-5 Minutes Easy And Quick
JODSONE$5.806,301 rev
Beetles Summer Gel Polish Set - Fingertip Palette 32 Colors Polish Set with Base Top Coat Pink Red Blue Purple Brown Yellow Green Black White UV LED Lamp Nails Gifts for Women
beetles Gel Polish$21.6925,376 rev
DND DC Gel Polish Set Sheer Collection UV/LED Gel Polish and Air Dry Nail Lacquer Matching Chip-Free Polish Duo 2461 Milky Pink 0.5 Fl Oz
DAISY DND$16.641,068 rev
DND DC Gel Polish Set Free Spirit Collection UV/LED Gel Polish and Air Dry Nail Lacquer Matching Chip-Free Polish Duo 2512 Mint To Be 0.5 Fl Oz
DAISY DND$16.50986 rev
beetles Gel Polish Whispers of Love Jelly Gel Nail Polish Set - 6 Colors Milky White Nude Pink Neutral Sheer Translucent Soak Off UV Gel Nail Kit Nail Concealer for Salon DIY Manicure Gift Women
beetles Gel Polish$9.5520,276 rev
Trending
90-day click momentum
DND DC Gel Polish Set Pink Collection UV/LED GelPolish and Air Dry Nail Lacquer Matching Chip-Free Polish Duo 005 Neon Pink 0.5 Fl Oz Each
DAISY DND$16.814.4★
DND DC Gel Polish Set White Collection UV/LED Gel Polish and Air Dry Nail Lacquer Matching Chip-Free Polish Duo 057 White Bunny 0.5 Fl Oz
DAISY DND$16.804.4★
DND DC Gel Polish Set Pink Collection UV/LED GelPolish and Air Dry Nail Lacquer Matching Chip-Free Polish Duo 017 Pink Bubblegum 0.5 Fl Oz Each
DAISY DND$16.804.4★
DND Gel Polish Set Pink Collection UV/LED Gel Polish and Air Dry Nail Lacquer Matching Chip-Free Polish Duo 640 Pink 0.5 Fl Oz
DAISY DND$16.674.5★
DND Gel Polish Set Blue Collection UV/LED Gel Polish and Air Dry Nail Lacquer Matching Chip-Free Polish Duo 734 Berry Blue 0.5 Fl Oz
DAISY DND$16.634.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Pretty shade”
“Wonderful product salon quality”
“Works ok”
“fairly easy to work with”
“Worth the money”
“Durable”
“As described”
“Great application”
“Smooth finish”
“No worrying about cleaning up afterwards wiping anything down afterwards”
What buyers complain about
“DOESN'T WORK AS ADVERTISED”
“Not the same color”
“causes skin rash”
“Also, it does burn if it touches my skin”
“it came off again that same day”
“Bad quality”
“Smells weird”
“Bottles are small”
“Dried out”
“it is nearly impossible to get off”