dnd
Worth a lookShows a $2.5M/yr market, but weak search conversion (1.2%) keeps it on the watch list.
Market size
Incredible$2.5M$2.5M/yr · 10.1M searches
Returns
Incredible1.0%return rate — above 6% kills the launch gate
Avg price
Great$20.07avg listing price — sweet spot $15–$100
Price range
Great$5.80–$98.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad5,612.74avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.3%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Competition
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
47
Top-5 brand share
94%
Open market
5%
- DAISY DND83%
- Dungeons & Dragons4%
- beetles Gel Polish3%
- Morovan2%
- Writpoty1%
- JODSONE1%
- Open — no brand owns it (4 brands, 5%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 35 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DND Gel Polish Set Pink Collection UV/LED Gel Polish and Air Dry Nail Lacquer Matching Chip-Free Polish Duo 601 Ballet Pink 0.5 Fl Oz
DAISY DND$16.444.5★16,585 rev
DND DC Base Gel and Top Gel Polish No Cleanse Set UV/LED GelBase Polish 800 and No Cleanse Top Coat 900 Salon Professional Gel Polish Duo 0.6 Fl Oz Each
DAISY DND$16.614.7★4,463 rev
DND Gel Polish Set - 1 each of Red Gel Polish and Red Nail Polish 430 Ferrari Red 0.5 Fl Oz
DAISY DND$16.484.5★2,004 rev
DND DC Gel Polish Set 031 Milky Blue 0.5 Fl Oz
DAISY DND$16.604.7★1,211 rev
DND Base Gel and Top Gel Polish No Cleanse Set UV/LED GelBase Polish 500 and No Cleanse Top Coat 600 Professional Gel Polish Duo 0.5 Fl Oz Each
DAISY DND$16.504.7★4,463 rev
Newest
by launch date
Dungeons & Dragons Ravenloft: The Horrors Within | D&D Gameplay Expansion Book
Dungeons & Dragons$54.5235 rev
Writpoty Dungeons Dragons Gifts DND Gifts Hat Fathers Day Gfit for Dad Husband Boyfriends Son DND Lover - Adjustable Baseball Cap
Writpoty$17.4324 rev
Ravensburger Horrified Games Dungeons & Dragons Strategy Board Game Boost Critical Thinking & Teamwork Cooperative Gameplay Unique Monster Challenges 1 to 5 Players Adults & Kids 10+
Ravensburger$29.23322 rev
Banloga D&D Dice Set 7PCS Metal Dice for Dungeons and Dragons Mini Dice Set with Pocket Watch Case Role Playing Board Games Accessories (Dragon Bronze)
banloga$14.34788 rev
JODSONE 15ML Gel Nail Polish Remover No Need Soaking or Wrapping Gel Remover for Nails 3-5 Minutes Easy And Quick
JODSONE$5.806,301 rev
Trending
90-day click momentumDungeons & Dragons Ravenloft: The Horrors Within | D&D Gameplay Expansion Book
Dungeons & Dragons$54.524.1★
Writpoty Dungeons Dragons Gifts DND Gifts Hat Fathers Day Gfit for Dad Husband Boyfriends Son DND Lover - Adjustable Baseball Cap
Writpoty$17.434.0★
DND DC Gel Polish Set Pink Collection UV/LED GelPolish and Air Dry Nail Lacquer Matching Chip-Free Polish Duo 005 Neon Pink 0.5 Fl Oz Each
DAISY DND$16.814.4★
DND DC Gel Polish Set White Collection UV/LED Gel Polish and Air Dry Nail Lacquer Matching Chip-Free Polish Duo 057 White Bunny 0.5 Fl Oz
DAISY DND$16.804.4★
DND DC Gel Polish Set Pink Collection UV/LED GelPolish and Air Dry Nail Lacquer Matching Chip-Free Polish Duo 017 Pink Bubblegum 0.5 Fl Oz Each
DAISY DND$16.804.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 5.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Pretty shade”
“Great variety”
“easy to read”
“Works ok”
“Worth the money”
“Durable”
“Exactly as shown”
“Family fun”
“Great application”
“Smooth finish”
What buyers complain about
“DOESN'T WORK AS ADVERTISED”
“Not the same color”
“causes skin rash”
“Also, it does burn if it touches my skin”
“it came off again that same day”
“Bad quality”
“Bottles are small”
“Smells weird”
“Dried out”
“Hard to read”