dior nail glow
Worth a lookShows a fragmented shelf (top 5 take 26% of clicks), but a small market ($52K/yr) keeps it on the watch list.
Competition
Great26%top-5 click share — an open shelf
Returns
Great1.4%return rate — above 6% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Good$4.05–$36.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.17avg listing price — sweet spot $15–$100
Review moat
Okay1,592.7avg incumbent reviews — the moat a new listing must climb
Growth
Okay+6.9%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$52K$52K/yr · 359K searches
Competition
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
14 rising
Sellers
24
Top-5 brand share
92%
Open market
7%
- Nails Inc47%
- Dashing Diva37%
- NAILOG5%
- GAOY2%
- MEET ACROSS1%
- JODSONE1%
- Open — no brand owns it (8 brands, 7%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 81 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dashing Diva One Gel Color Duo - Pinks - Attitude & Solo - 3-in-1 Base Coat Nail Color & Top Coat - Gel Nail Polish Set - Contains 2 Colors
Dashing Diva$17.793.9★113 rev
Nails Inc Its Topless 4-in-1 Gel-Like Nail Polish Renee 0.47 fl oz
Nails Inc$8.684.0★2,224 rev
Dashing Diva One Gel Color Duo - Reds - Sonic & Attention - 3-in-1 Base Coat Nail Color & Top Coat - Gel Nail Polish Set - Contains 2 Colors
Dashing Diva$17.883.9★113 rev
Nails Inc Its Topless Gel-Like Nail Polish 4-in-1 Base Coat Treatment Color & Top Coat Long Lasting Strong Chip Free Nails Glossy Salon Quality Manicure Air Dry Nail Polish Lily 0.47 Fl Oz
Nails Inc$8.754.0★2,224 rev
Nails Inc Its Topless Gel-Like Nail Polish 4-in-1 Base Coat Treatment Color & Top Coat Long Lasting Strong Chip Free Nails Glossy Salon Quality Manicure Air Dry Nail Polish Sofia 0.47 Fl Oz
Nails Inc$7.724.0★2,224 rev
Newest
by launch date
Nails Inc 45 Second Speedy Gloss Sun Sea & Spritz Nail Polish Duo Quick Drying Fast & Rapid Dry High Shine Glitter & Neon Air Dry Regular Polish Spring/Summer Shades 2 Piece Set
Nails Inc$14.8346 rev
Nails Inc x Smuckers Its Topless Jelly Effect Sheer Pink Scented Fast Drying Long Lasting High Shine Translucent Effect Air Dry Manicure Raspberry Red-y See Through Nail Polish 0.47 Fl Oz
Nails Inc$8.7437 rev
Nails Inc #NailingLife Classic Kim French Tip Square-Shaped Press-On Nail 30 Nail Sizes Long-Lasting Non-Damaging No Snap Salon-Quality At Home Manicure Glue Included 33 Piece Set
Nails Inc$9.52107 rev
Nails Inc #NailingLife Just Like Hailey Pink Glaze Chrome Press-On Nails Almond Shaped 30 Nail Sizes Long-Lasting Non-Damaging No Snap Salon-Quality At Home Manicure Glue Included 33 Piece Set
Nails Inc$9.71107 rev
Nails Inc x Smuckers Its Topless Jelly Effect Sheer Red Scented Fast Drying Long Lasting High Shine Translucent Air Dry Sweeter Than Strawberries See Through Nail Polish 0.47 Fl Oz
Nails Inc$8.7237 rev
Trending
90-day click momentumNails Inc x Smuckers Its Topless Jelly Effect Sheer Red Scented Fast Drying Long Lasting High Shine Translucent Air Dry Sweeter Than Strawberries See Through Nail Polish 0.47 Fl Oz
Nails Inc$8.724.0★
Nails Inc x Smuckers Its Topless Jelly Effect Sheer Pink Scented Fast Drying Long Lasting High Shine Translucent Effect Air Dry Manicure Raspberry Red-y See Through Nail Polish 0.47 Fl Oz
Nails Inc$8.744.0★
NAILOG Hot Pink Gel Nail Polish 12ml Top Coat Color Gel Base One Step 3-In-1 Formula Soak Off UV Gel Polish for Home DIY & Gifting | Fuchusia
NAILOG$8.243.7★
Nails Inc 45 Second Speedy Gloss Sun Sea & Spritz Nail Polish Duo Quick Drying Fast & Rapid Dry High Shine Glitter & Neon Air Dry Regular Polish Spring/Summer Shades 2 Piece Set
Nails Inc$14.834.6★
Nails Inc #NailingLife Classic Kim French Tip Square-Shaped Press-On Nail 30 Nail Sizes Long-Lasting Non-Damaging No Snap Salon-Quality At Home Manicure Glue Included 33 Piece Set
Nails Inc$9.524.1★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.9% search growth over the last 90 days.Peak months: Feb, Mar, Apr, Jun · busiest ÷ quietest = 5.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing colors”
“the set includes quality products”
“Easy to remove”
“Works ok”
“As advertised”
“Easy to apply”
“holds up pretty well”
“Good value for money”
“A perfect finish”
“It comes of cleanly with little mess”
What buyers complain about
“color is way off”
“Not effective”
“Not as shown”
“Allergy”
“Does not last as described”
“Super thick”
“Also, it does burn if it touches my skin”
“It came out defective, poor quality”
“Almost dried up”
“The set is a bit shorter than I expected”