detangler spray
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Conversion
Incredible13.3%search→purchase rate — share of searches ending in a sale
Market size
Great$1.8M$1.8M/yr · 1.3M searches
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.91–$27.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.20avg listing price — sweet spot $15–$100
Growth
Bad-0.4%90-day search growth — must beat 0% to launch
Review moat
Bad15,142.73avg incumbent reviews — the moat a new listing must climb
Competition
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
609
Top-5 brand share
69%
Open market
24%
- SO COZY26%
- The Honest Company14%
- Aussie12%
- Fairy Tales9%
- Aveeno Baby8%
- Johnson's Baby8%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 26 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SoCozy Detangler Leave-In Conditioner Spray For Kids Hair Fruity-Tutti 8 Fl Oz (Pack of 1)
SO COZY$8.074.4★13,303 rev
The Honest Company Conditioning Hair Detangler Tear-Free Hypoallergenic Leave-In Conditioner and Fortifying Spray Citrus Vanilla Refresh 4 fl oz
The Honest Company$6.574.5★54,723 rev
Aussie Kids Moist Detangler Spray Sulfate & Paraben Free Moisturizing & Tangle-Free Hair Care for Kids Cruelty-Free 8 Fl Oz Each 3 Pack
Aussie$14.174.6★5,243 rev
So Cozy Leave In Conditioner Spray (8 Fl Oz) Paraben-Free Detangler for Kids Curly Hair Deep Conditioner & Tangle-Free Curls Gentle & Nourishing with Keratin Vitamin B5 Olive Oil & Jojoba Oil
SO COZY$8.754.5★35,269 rev
Aveeno Kids Hydrating Detangling Spray with Oat Extract Quickly Detangles Hair Tear-Free Gentle on Sensitive Skin & Scalp Detangler Spray for Kids Hypoallergenic 10 fl. oz
Aveeno Baby$8.274.6★2,643 rev
Newest
by launch date
Aussie Ultra Wonder Daily Mist Lightweight Multi-Use Detangler silicone-free for All Hair Types and Curls 7.6oz
Aussie$9.271,254 rev
The Honest Company Fragrance-Free Conditioning Hair Detangler Tear-Free Hypoallergenic Leave-In Conditioner and Fortifying Spray for Sensitive Skin 4 fl oz
The Honest Company$6.6754,723 rev
Aveeno Kids Coily Hair Leave-In Conditioner Toddler Leave-In Conditioner for Sensitive Scalps Gently Detangles & Moisturizes Leaving Natural Curls & Coils Smooth Hypoallergenic 8 fl. oz
Aveeno Baby$8.16584 rev
Evereden Kids Detangler Spray | No Silicones Dermatologist-Tested EWG Verified | 4-in-1 Leave-In Conditioner for Girls & Curly Hair Wet or Dry | Vegan No Sulfates Paraben or Phthalate
Evereden$20.731,062 rev
Aveeno Kids Hydrating Detangling Spray with Oat Extract Quickly Detangles Hair Tear-Free Gentle on Sensitive Skin & Scalp Detangler Spray for Kids Hypoallergenic 10 fl. oz
Aveeno Baby$8.272,643 rev
Trending
90-day click momentumAussie Ultra Wonder Daily Mist Lightweight Multi-Use Detangler silicone-free for All Hair Types and Curls 7.6oz
Aussie$9.274.4★
Fairy Tales Tangle Tamer Static Free Detangling Spray - Detangler Spray for Kids - Paraben Free Sulfate Free Gluten Free Nut Free - 12 oz (2 pack)
Fairy Tales$18.294.6★
SoCozy Swim Leave In Conditioner Spray & Treatment for Kids Hair (8 Fl Oz) Protects & Repairs Pool Sun & Salt Damaged Hair Gentle Formula with Activated Charcoal Vitamin B5 & Sunflower Seed Extract
SO COZY$7.804.6★
Aussie Kids Moist Detangler Spray Sulfate & Paraben Free Moisturizing & Tangle-Free Hair Care for Kids Cruelty-Free 8 Fl Oz Each 3 Pack
Aussie$14.174.6★
The Honest Company Fragrance-Free Conditioning Hair Detangler Tear-Free Hypoallergenic Leave-In Conditioner and Fortifying Spray for Sensitive Skin 4 fl oz
The Honest Company$6.674.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing smell”
“Honest Products are Great”
“Smooths hair”
“they are affordable”
“Great for detangling curly hair”
“Good moisturizer”
“Easy to Use”
“Works really well”
“This helps my hair”
“helps my curls come back to life”
What buyers complain about
“Awful Smell”
“Not effective”
“doesn't moisturize”
“The stuff made my hair really hard”
“Makes hair greasy”
“Expensive”
“This hair product did not work for me”
“It's also sticky”
“Rash”
“Hard to make it work”