deodorant soap for women
Worth a lookShows low returns (0.4%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Market size
Great$1.0M$1.0M/yr · 810K searches
Avg price
Good$14.17avg listing price — sweet spot $15–$100
Price range
Okay$4.17–$23.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,960.95avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-8.2%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
39
Top-5 brand share
97%
Open market
1%
- Dove74%
- RAW SUGAR14%
- World Amenities4%
- Native3%
- Molly's Suds2%
- Unilever2%
- Open — no brand owns it (1 brand, 1%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dove Advanced Care Hand Wash Deep Moisture 4 Count for Soft Smooth Skin More Moisturizers Than the Leading Ordinary Hand Soap 12 oz
Dove$15.014.7★11,652 rev
Dove Advanced Care Hand Wash Shea Butter & Warm Vanilla 4 Count for Soft Smooth Skin More Moisturizers than the Leading Ordinary Hand Soap 12 oz
Dove$15.234.7★11,652 rev
Dove Antibacterial Hand Wash Care & Protect Pack of 3 Protects Skin from Dryness Moisturizers More Than The Leading Ordinary Hand Soap 34 oz
Dove$20.584.7★6,202 rev
Dove Foaming Hand Wash 4 Count Aloe & Eucalyptus Protects Skin from Dryness More Moisturizers than the Leading Ordinary Hand Soap 10.1 oz
Dove$16.704.7★11,652 rev
RAW SUGAR Hand Wash Variety Bundle - Lemon Sugar Watermelon + Fresh Mint Pineapple + Maqui Berry + Coconut & Raw Coconut + Mango Formulated without Sulfates & Parabens (16.9 fl. oz Pack of 4)
RAW SUGAR$23.454.6★1,620 rev
Newest
by launch date
Native Liquid Hand Soap Cherry & Vanilla Macaron Scent Non-Drying Formula for Soft Smooth Hands Made with Plant-Based Cleansers Sulfate & Paraben Free 13 oz Bottle
Native$5.871,243 rev
Native Liquid Hand Soap Coconut & Vanilla Scent Non-Drying Formula for Soft Smooth Hands Made with Plant-Based Cleansers Sulfate & Paraben Free 13 oz Bottle
Native$5.921,243 rev
RAW SUGAR Coconut Mango Glow Hand Wash 12 Fl Oz (Pack of 4) Liquid Hand Soap for Kitchen or Bathroom Cleanses & Refreshes Hands Formulated without SLS/SLES & Parabens
RAW SUGAR$20.071,620 rev
RAW SUGAR Watermelon Mint Refresh Hand Wash 12 Fl Oz (Pack of 4) Liquid Hand Soap for Kitchen or Bathroom Cleanses & Refreshes Hands Vegan Formulated without SLS/SLES & Parabens
RAW SUGAR$20.491,620 rev
Dove Advanced Care Hand Wash 4 Count for Effectively Washing Away Dirt & Germs Dragonfruit & Coconut with 10-Layer Nourishment
Dove$17.21370 rev
Trending
90-day click momentum
RAW SUGAR Simply Hand Wash 16.9 Fl Oz (Pack of 3) Green Tea Liquid Hand Soap for Kitchen or Bathroom Cleanses & Refreshes Hands Formulated without SLS/SLES & Parabens
RAW SUGAR$17.964.8★
RAW SUGAR Coconut Mango Glow Hand Wash 12 Fl Oz (Pack of 4) Liquid Hand Soap for Kitchen or Bathroom Cleanses & Refreshes Hands Formulated without SLS/SLES & Parabens
RAW SUGAR$20.074.6★
Native Liquid Hand Soap Coconut & Vanilla Scent Non-Drying Formula for Soft Smooth Hands Made with Plant-Based Cleansers Sulfate & Paraben Free 13 oz Bottle
Native$5.924.5★
RAW SUGAR Watermelon Mint Refresh Hand Wash 12 Fl Oz (Pack of 4) Liquid Hand Soap for Kitchen or Bathroom Cleanses & Refreshes Hands Vegan Formulated without SLS/SLES & Parabens
RAW SUGAR$20.494.6★
Dove Limited Edition Holiday Treats Liquid Hand Wash for Deep Nourishment Apple Cider Carmel 12 oz
Dove$4.173.7★
Demand & seasonality
Weekly Amazon search volume, last 92 weeks — -8.2% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 2.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Soft fragrance”
“makes your skin soft”
“Good moisturizer”
“Superb Quality”
“Great deal”
“rinses clean”
“I love how thick the lather is”
“Cleans well”
“I love that they are sulfate and paraben free”
“Works great on dry skin”
What buyers complain about
“The scent is too strong”
“not very hydrating”
“It arrived leaking”
“overpriced”
“one of the dispensers is defective”
“some I'm allergic to”
“Pump doesn't work well”
“Strong working hands with sensitive skin can present hand washing challenges”
“Smaller than expected”
“Very Watery”