deborah lippmann nail polish
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Avg price
Great$20.29avg listing price — sweet spot $15–$100
Price range
Great$11.36–$45.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good864.08avg incumbent reviews — the moat a new listing must climb
Growth
Okay+6.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$26K$26K/yr · 71K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
3 rising
Sellers
4
Top-5 brand share
100%
Open market
0%
- Deborah Lippmann67%
- LIPPMANN33%
- OPI1%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 37 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LIPPMANN Nail Polish Vegan 21 Free | Baby Love | 0.5 fl. Oz
LIPPMANN$19.834.4★394 rev
LIPPMANN Nail Polish Vegan 21 Free | Single Ladies | 0.5 fl. Oz
LIPPMANN$19.824.4★394 rev
Deborah Lippmann Nail Polish Gel Lab Pro Set | Treatment Enriched for Nail Health Wear and Shine | No Lamps or Tools & 21-Free | Bejeweled 6 Bottles
Deborah Lippmann$30.054.3★436 rev
Deborah Lippmann Gel Lab Pro Nail Polish Treatment Enriched for Nail Health Wear and Shine No Animal Testing 21 Free Vegan Pink Colors
Deborah Lippmann$19.854.2★554 rev
Deborah Lippmann Gel Lab Pro Nail Polish | Treatment Enriched for Nail Health Wear and Shine | No Animal Testing 21 Free Vegan | Pink Colors
Deborah Lippmann$19.504.2★554 rev
Newest
by launch date
Deborah Lippmann Ooh La La - Gel Lab Pro Color Nail Polish
Deborah Lippmann$19.183 rev
Deborah Lippmann Nail Polish Gel Lab Pro Set | Treatment Enriched for Nail Health Wear and Shine | No Lamps or Tools & 21-Free | Bejeweled 6 Bottles
Deborah Lippmann$30.05436 rev
Deborah Lippmann Nail Polish Gel Lab Pro | Treatment Enriched for Nail Health Wear and Shine | No Lamps or Tools | Dream Weaver 0.5 oz.
Deborah Lippmann$19.304 rev
Deborah Lippmann Nail Polish Gel Lab Pro | Treatment Enriched for Nail Health Wear and Shine | No Lamps or Tools | Sure Thing 0.5 oz.
Deborah Lippmann$19.336 rev
Deborah Lippmann Nail Polish Gel Lab Pro | Treatment Enriched for Nail Health Wear and Shine | No Lamps or Tools | Happy Birthday 0.5 oz.
Deborah Lippmann$19.924 rev
Trending
90-day click momentum
Deborah Lippmann | Inside My Love Gel Lab Pro Color | Long Wear Gel-Like Treatment Nail Polish | 10 Free Vegan formula. 5 oz
Deborah Lippmann$19.644.2★
Deborah Lippmann Gel Lab Pro Nail Polish Treatment Enriched for Nail Health Wear and Shine No Animal Testing 21 Free Vegan Neutral Colors
Deborah Lippmann$19.604.2★
OPI Nail Lacquer Pisces the Future | Sheer Soft Blue Pearl Chip Resistant Nail Polish | Big Zodiac Energy Collection
OPI$11.364.6★
Deborah Lippmann Gel Lab Pro Nail Polish | Treatment Enriched for Nail Health Wear and Shine | No Animal Testing 21 Free Vegan | Pink Colors
Deborah Lippmann$19.784.2★
Deborah Lippmann Nail Polish Gel Lab Pro | Treatment Enriched for Nail Health Wear and Shine | No Lamps or Tools | What Was I Made For 0.5 oz
Deborah Lippmann$19.744.2★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Color is great”
“Pleasant smell and gentle on your nails”
“goes on smooth”
“I only use Deborah Lippmann products because of how well made the product line is”
“Works as promised”
“It's fast absorbing”
“it hydrates my nails beautifully”
“It does apply really nice”
“Great color and seems to last”
“This cuticle oil is really good”
What buyers complain about
“it doesn't soften it or make it useable”
“Plus, the last one I got was black. as pictured in the amazing page”
“And the file is not as fine a quality as previous ones I've purchased”
“Inconsistent product”
“even when you think its dried its still smudges”
“feel of gel”
“Also, there is a weird feeling after application while it dries; there is also strong typical nail polish smell”
“The brush is a little small making it hard to get good coverage”